Jeep India unveils Strategic Plan 2.0, aims for deeper localization and global export expansion
Jeep India unveils Strategic Plan 2.0, aims for deeper localization and global export expansion
The automaker sets India at the core of its Asia-Pacific strategy, targeting 90% localization and enhanced ownership programs
Jeep India has announced its Strategic Plan 2.0, reaffirming its long-term commitment to the country as both a domestic market and a key hub for global operations. The plan focuses on product enhancements, deep localization, and a strengthened ownership experience, positioning India at the center of Jeep’s Asia-Pacific strategy.
“Strategic Plan Jeep 2.0 lays out how we will sharpen our product strategy and strengthen the customer experience year after year, driven by deeper localization, global product alignment, expanding our vehicle offerings, and programs that deliver real value,” said Shailesh Hazela, CEO & MD, Stellantis India. “Success in India demands resilience and long-term commitment, and we are investing with that clarity to ensure Jeep remains a brand of pride and desirability.”
Localization and manufacturing focus
The Ranjangaon facility, one of Stellantis’ most advanced plants in India, currently has an annual production capacity of 160,000 vehicles. Jeep plans to increase component localization to 90% from the current 65–70%, aiming to strengthen cost competitiveness and supply-chain resilience while reinforcing India as a strategic hub for global operations.
Exports and global alignment
Jeep India has been exporting the Compass, Meridian, and Commander to markets including Japan, Australia, and New Zealand. The company plans to expand its export footprint to additional regions in Africa and North America, leveraging India’s manufacturing base as a critical node in its global supply chain.
Product and customer initiatives
The brand continues to invest in its lineup with upcoming product introductions expected from 2027, alongside ongoing refreshes of existing models and special editions. To enhance customer confidence, Jeep has expanded programs such as the Jeep Assured Buyback Program, Pre-Maintenance Program, and multiyear extended warranty initiatives under its Confidence 7 umbrella.
Jeep India currently operates across 70 cities with over 85 sales and service touchpoints and aims to expand further. The brand also fosters a strong owner community of over 100,000 members through initiatives such as Jeep Trails and Camp Jeep, reinforcing its reputation as one of India’s most authentic SUV brands