Mercedes-Benz strengthens top-end luxury performance portfolio in India

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Summary

German luxury carmaker Mercedes-Benz launches the Mercedes-AMG CLE 53 4MATIC+ Coupe priced at ₹1.35 crore (ex-showroom).

(From left) Santosh Iyer, Managing Director & CEO, Mercedes-Benz India with Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India.
(From left) Santosh Iyer, Managing Director & CEO, Mercedes-Benz India with Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India.

German luxury carmaker Mercedes-Benz has launched the Mercedes-AMG CLE 53 4MATIC+ Coupe priced at ₹1.35 crore (ex-showroom), further strengthening its top-end luxury performance portfolio in India.

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The new CLE 53 4MATIC+ uses an upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, produces 330 kW (449 hp) and 560 Nm torque.

The two-door model is said to accelerate from 0-100 km/h in 4.2 seconds with an electronically limited top speed of 250 km/h.

"The Mercedes-AMG CLE 53 4MATIC+ Coupé completely redefines the luxury performance category, further strengthening our top-end luxury offering. This stunning performance coupé delivers the perfect balance of driving performance, an unmatched executive presence and an unrivalled sense of occasion," said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.

“With eight launches in 2025, our top-end luxury vehicle strategy has been very successful, garnering immense customer response and elevating the desirability of Mercedes-Benz in the market,” Iyer added.

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The German carmaker kick-started the fiscal 2025-26 with a best-ever sales performance, retailing 4238 new Mercedes-Benz cars in the April-June 2025 period, growing by 10%.

The best-ever sales performance in Q1 FY26 was achieved with robust demand for core and top-end luxury vehicles. This sales momentum was also driven by a strong acceleration in the top-end luxury BEV portfolio, which has increased its penetration in the overall sales volume of Mercedes-Benz India.

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The record sales performance was achieved despite micro-economic challenges, including forex fluctuations, price hikes and market dynamics, including pricing challenges at the luxury entry segment.

The top-end Luxury segment sales grew by 20% with strong demand for the S-Class, Mercedes-Maybach Night Series, G 580, EQS SUV and AMG G 63.

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Mercedes-Benz’s success in the top-end luxury class indicates luxury customers’ growing preference for top-end, exclusive vehicles, underlining the growing penchant for hyper-personalisation and premiumisation.

Mercedes-Benz BEV portfolio grew by 157% in Q1 FY26, with an increased penetration of 8% to total sales.

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