Tata Motors launches Harrier.ev at ₹21.49 lakh as EV market share slips to 35%

India’s largest electric carmaker, Tata Motors, on Tuesday launched its latest electric vehicle, the Harrier EV. The launch comes at a time when Tata Motors market share in EVs has slipped to 35% in May 2025 compared with over 70% a year ago.

The Harrier.ev, priced from ₹21.49 lakh (ex-showroom, Mumbai), comes in two battery pack options: 65 kilowatt-hour (kWh) and 75 kWh. Tata Motors claims the 75-kWh trim offers a real-world range of 480-505 kilometres on a single charge. The price does not include the charger and installation cost. Charger options are available on a chargeable basis. However, Tata Motors has introduced a lifetime warranty on the battery pack of the Harrier.ev.

Bookings for the Harrier EV will start from July 2, 2025, and Tata Motors will announce the pricing of all variants at that time. Deliveries will also begin in July.

The Harrier EV comes with a dual motor power of 158 PS (116 kW) at the front, and 238 PS (175 kW). The dual-motor setup offers 504 Nm of torque. Tata Motors claims the EV can go from 0-100 km per hour in 6.3 seconds.

The EV offers six terrain modes: Grass, Snow, Mud or Gravel, Sand, Rock Crawl, and Custom.

With the launch of the Harrier EV, Tata Motors has further expanded its EV portfolio. Tata Motors already sells the hatchback Tiago.ev, entry-sedan Tigor.ev, compact SUVs Nexon.ev, micro-SUV Punch.ev and mid-size electric SUV Coupé Curvv.ev. The carmaker plans to launch the Sierra EV later this year.

However, electric cars make up just 2.5% of India’s total passenger vehicle sales.

Tata Motors’ flagging EV sales

Tata Motors, which was synonymous with making EVs mainstream over the past few years, has witnessed demand for its EVs starting to wane of late. Tata Motors saw a 15% drop in electric vehicle sales in May 2025, delivering 4,316 units compared to 5,083 in the same month last year. This decline reduced its EV market share to 35%.

Meanwhile, SAIC Motor-backed JSW MG Motor India captured a 30% share of the EV market, with sales surging 159% year-on-year to 3,737 units. Mahindra & Mahindra, which started deliveries of the BE 6 and XEV 9E earlier this year, recorded a fourfold increase in EV sales, rising from 564 units in May 2024 to 2,605 units in May 2025, boosting its market share to 21%. Hyundai Motor India, which introduced the Creta EV in January 2025, sold 601 electric vehicles in May, securing a modest 4.9% share of the market.

India’s largest carmaker, Maruti Suzuki India Ltd is also expected to roll out its maiden EV this year.