Following achieving early leadership in electric vehicle (EV) business, Tata Motors targets 18-20% market share in the whole passenger vehicle (PV) business by 2030. Shailesh Chandra, managing director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, told Fortune India that the company has grown its share to over 13% from below 5% in the last five years. He also said that the company also aims to achieve annual sales volume of over 1 million units.

"To achieve this, we have laid out a comprehensive roadmap with significant capital commitments. Between FY26 and FY30, we plan to invest ₹33,000–35,000 crore in the PV business. Of this, ₹16,000–18,000 crore is earmarked specifically for EV portfolio, which has already achieved EBITDA-level profitability," said Chandra.

Tata Motors plans to complete the separation of the operations of PV and commercial vehicle (CV) businesses by next month. Post-demerger, Tata Motors will operate as two independently listed entities—Tata Motors Ltd (housing CV business) business; and Tata Motors Passenger Vehicles Ltd (encompassing PV, EV, and Jaguar Land Rover) businesses.

The full demerger is expected to be completed in the December quarter.

Shailesh Chandra believes that the automobile manufacturer will sustain its market leadership in the EV segment with over 30% of total volumes. "This vision is anchored in a clear strategy focused on product innovation, ecosystem development, and business transformation," he said.

The company's strategy includes expanding the portfolio to over 15 nameplates from eight at present, across multiple powertrains by the end of the decade. "This will be supported by 30 product actions, comprising seven all-new nameplates and 23 refreshes, ensuring a consistent pipeline of relevant, differentiated offerings," said Chandra.

The seven new nameplates will include 2 ICE-powered cars and 2 EVs besides the Tata Sierra, Avinya and Avinya X. The existing nameplates are also set to get 23 updates in the form of facelifts, model-year updates, powertrain upgrades and special editions.

"With this strategy, we aim to future-proof our line-up, elevate the ownership experience, and continue meeting the evolving aspirations of Indian customers through intelligent, tech-forward, and sustainable mobility solutions," said Chandra.

In parallel, the company will be strengthening its sales and service network to support growing volume ambitions, ensuring a seamless customer experience across touchpoints. "To enable our growth, we are accelerating development of next-gen technologies like ADAS, SDVs, modernisation of our expanding manufacturing footprint and strengthening of EV ecosystem," he added.