From Sneakers to Status: Inside Onitsuka Tigerās Luxury Reinventionš
šØ From post-war performance sneakers to the global luxury runway, Onitsuka Tiger is quietly rewriting its future. Fortune India travelled to Japan for the launch of its handcrafted Innovative Factory in Tottoriāand uncovered how heritage, fashion weeks, and a bold Versace collaboration are shaping its next chapter.
With roots under ASICS and eyes firmly on Milan, Ginza, and beyond, this is luxury built differently. Watch till the end to see why the sneakers you own today might soon mean much more.
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