Balaji Telefilms said on Tuesday that it has launched ‘Kutingg’, a family-friendly digital platform. It also noted that the app will provide vertical video formats alongside traditional storytelling styles for a mobile-first audience.

In June, streaming giant Netflix and production house Balaji Telefilms announced a long-term creative partnership, which would deepen their engagement in the Indian content space and create a pipeline of original films and series spanning multiple genres.

The agreement marks one of Netflix India’s most significant alliances with a domestic production house, underscoring its continued bet on homegrown storytelling.

“Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes, and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey,” said Monika Shergill, Vice-President, Content, Netflix India.

Balaji Telefilms reported a first-quarter revenue of ₹72.83 crore, whereas it reported a loss of ₹5.95 crore in the same period.