Ecofy ties up with Ather Energy, commits ₹100 crore to scale green financing for EV buyers
Ecofy ties up with Ather Energy, commits ₹100 crore to scale green financing for EV buyers
Ecofy, a green-focused NBFC, partners with Ather Energy to enhance electric mobility by committing ₹100 crore for green financing. This collaboration aims to make EVs more affordable and accessible, offering diverse financing options like vehicle loans and Battery-as-a-Service. The initiative supports India's green transition by addressing key concerns of first-time EV buyers.
The collaboration aims to accelerate electric mobility adoption by expanding access to specialised green financing solutions.
Ecofy, a green-focused non-banking financial company (NBFC) backed by Eversource Capital, has announced a strategic partnership with electric two-wheeler manufacturer Ather Energy to act as a preferred financing partner across Ather’s EV ecosystem. The collaboration aims to accelerate electric mobility adoption by expanding access to specialised green financing solutions.
Ecofy plans to deploy ₹100 crore to help financing needs for customers
Under the partnership, Ecofy plans to deploy ₹100 crore to support financing requirements for Ather customers. The move is expected to enhance affordability, improve flexibility and widen customer choice throughout the EV ownership lifecycle.
Ecofy to provide Ather buyers with a diversified suite of financing options
As part of the tie-up, Ecofy, a green-focused NBFC, will provide Ather buyers with a diversified suite of financing options, including vehicle loans, leasing solutions, assured buyback structures and Battery-as-a-Service (BaaS) offerings. These products are designed to reduce upfront costs, improve total cost of ownership and offer greater certainty around battery performance and residual value—key concerns for first-time EV buyers.
Clean transportation is central to India’s green transition
Rajashree Nambiar, Co-founder, MD and CEO of Ecofy, said clean transportation is central to India’s green transition and that financing plays a pivotal role in driving adoption. “Our partnership with Ather Energy brings together strong product innovation and specialised green finance, enabling customers to shift to EVs with greater confidence, affordability and flexibility,” she said.
Ravneet Phokela, Chief Business Officer at Ather Energy, noted that financing remains a critical factor in the two-wheeler purchase journey, particularly for customers considering EVs for the first time. “We have consistently strengthened our financing ecosystem to make Ather accessible across markets. This partnership with Ecofy expands the financing options available, simplifies decision-making and supports broader access to electric two-wheelers,” he said.
The companies said the collaboration is anchored in a shared belief that India’s EV growth will be driven by a combination of product innovation and scalable green finance. By leveraging Ather’s expertise in electric two-wheeler design and manufacturing alongside Ecofy’s retail-focused green lending platform, the partnership aims to unlock demand for clean mobility across urban and emerging markets.