ITC’s FMCG consumption value rises 8.8% to ₹37,000 crore in FY26, reaches 28 crore households FY'26

Consumer consumption value of ITC’s FMCG portfolio rose 8.8% year-on-year to nearly ₹37,000 crore in FY26, with the company’s products now reaching about 28 crore households, according to its latest annual report. The growth reflects steady expansion across ITC’s non-cigarette consumer businesses spanning foods, personal care, stationery, and other packaged goods categories.

The company said consumption value has maintained a consistent upward trajectory over the past three years, rising from around ₹29,000 crore in FY23 to ₹32,500 crore in FY24, followed by a 4.6% increase to about ₹34,000 crore in FY25. The FY26 figure represents an incremental addition of nearly ₹5,000 crore over two years, indicating sustained scale-up in household reach and consumption intensity.

Broad-based expansion across FMCG portfolio

At present, ITC operates a diversified FMCG portfolio of 30 brands, including Aashirvaad, Sunfeast, Bingo, Classmate, YiPPee, Fiama and Mangaldeep. The company said its “world-class Indian brands in Foods, Personal Care Products, Education and Stationery Products, Matches and Agarbattis today represent a consumer spend of over ₹37,000 crore.

In FY26, ITC’s FMCG businesses recorded segment revenue of ₹24,209.75 crore, registering a 10.1% year-on-year growth. The company also strengthened its innovation pipeline, launching nearly 100 new products during the year across targeted consumption categories.

ITC Chairman and Managing Director Sanjeev Puri said the company remains focused on long-term FMCG expansion through portfolio strength and innovation-led growth. He said ITC is focused on “driving the next phase of growth through strong growth platforms and a future-ready portfolio,” anchored in categories with significant headroom for consumption expansion.

Brand leadership anchors category strength

ITC’s FMCG strategy continues to be supported by leadership positions across key categories. Aashirvaad remains the market leader in branded atta, Sunfeast leads cream biscuits, Bingo holds the top position in bridge snacks, and Classmate continues to dominate the notebook segment.

YiPPee ranks as the second-largest player in noodles, while Mangaldeep holds the No. 2 position in incense sticks. This diversified leadership base continues to support penetration-led growth across mass and premium consumption categories.

Cost pressures and global expansion strategy

ITC flagged continued inflationary pressures arising from geopolitical tensions in West Asia, which have pushed up input and fuel costs. The company said it is actively working to mitigate these headwinds while maintaining competitiveness and sustaining growth momentum.

While FMCG remains a key growth engine, cigarettes continue to be ITC’s largest revenue contributor at ₹37,099.65 crore, accounting for 45.9% of gross revenue of ₹80,867.49 crore.

The company’s FMCG strategy remains focused on categories with low household penetration and low per capita consumption, offering strong long-term growth potential. ITC is also strengthening adjacent and emerging categories through its portfolio of over 30 mother brands.

On international expansion, ITC said its FMCG products are now available in more than 70 countries, reflecting a steadily expanding export footprint. Sanjeev Puri added that the company is “exploring strategic opportunities in proximal markets as a potential vector of growth going forward,” signalling further global expansion alongside domestic scale-up.