For long, men's sexual wellness in India has been a hush-hush category - dominated by quack remedies, half-truths and stigma. Bold Care, a Mumbai-based startup, is on its way to change that. The men's wellness brand has crossed the ₹100 crore annual revenue run rate (ARR) mark and expects to turn profitable within the next two quarters, said cofounder and CEO Rajat Jadhav. Founded in 2019, the company has grown its topline from ₹2.5 crore in FY21 to ₹8 crore in FY22, before touching the ₹100 crore mark on a forward-looking basis this year.

“We crossed the 100 crore revenue mark from a forward-looking 12-month perspective earlier this year. The situation in the company today compared to 12 months back is just completely different,” said Jadhav. “We are almost fully confident that in the next one or two quarters we should be profitable.”

The D2C brand, which began by addressing men’s sexual health issues such as erectile dysfunction (ED) and premature ejaculation (PE), has now expanded into broader sexual wellness and intimate care. According to Jadhav, Bold Care is currently the third-largest player in India’s sexual wellness market, behind only legacy companies, and the number two condom brand online, ahead of most traditional names.

Jadhav and cofounders Rahul Krishnan, Harsh Singh, and Mohit Yadav launched Bold Care after noticing a gap in India’s sexual health landscape—where 90 million men, he estimates, experience one or more sexual wellness issues but often lack legitimate treatment options. “When it comes to sexual health and wellness, there is a very high privacy orientation. People want solutions from the comfort of their bedroom, without the awkwardness of visiting a clinic,” he said.

The company’s breakthrough came with its premature ejaculation spray, Extend, which Jadhav says has a 98% efficacy rate. “This product didn’t exist in India in an organised way. We focused on building education around how it works, and once customers saw results, trust followed,” he said. Legacy competitors later introduced similar products after Bold Care’s success in the category, he added.

Bold Care has since forayed into the female intimate hygiene and wellness segment with Bloom by Bold Care, which has reached about ₹1.5 crore in monthly sales within eight months of launch.

The startup counts Rainmatter, the investment arm of Zerodha founders Nithin and Nikhil Kamath, and actor Ranveer Singh among its backers. Singh is also an active partner in brand strategy and campaigns. “Ranveer is not just an investor, he’s quite involved in the creative process. He understands the space and has been instrumental in helping build the brand,” said Jadhav.

As the company looks to consolidate its position, Jadhav said Bold Care’s focus remains on legitimacy and efficacy. “We knew from day one we wouldn’t sell shortcuts or magic remedies. Our aim was to offer real, clinically backed solutions and make them accessible to everyone.”