Reliance Consumer launches Waggies pet food as it deepens FMCG expansion
Reliance Consumer launches Waggies pet food as it deepens FMCG expansion
Reliance Consumer Products Ltd has launched Waggies, a pet food brand, marking its entry into the pet-care market. Waggies offers science-based nutrition with herbs, DHA, and essential vitamins, aiming to provide affordable, high-quality pet food. The launch is part of Reliance's broader FMCG expansion, which includes partnerships and acquisitions to strengthen its market presence.
Waggies, a new pet food brand by Reliance Consumer Products Ltd, offers affordable, science-backed nutrition for pets. This launch is a step in Reliance's broader FMCG expansion, which includes strategic partnerships and acquisitions to strengthen its market presence.
Reliance Industries' FMCG arm, Reliance Consumer Products Ltd, has ventured into the pet-care market with Waggies, a pet food designed to make high-quality nutrition accessible. “The Waggies portfolio is built on science-led formulations enhanced with herbs, DHA for brain development, essential vitamins, and highly digestible ingredients for holistic health,” the company said in a statement.
Ketan Mody, Executive Director, Reliance Consumer Products, said Waggies comes with the benefits of extra protein, prebiotics for digestive support and provides balanced all-day energy along with joint health, skin & coat health. “Developed after deep scientific research and priced at affordable rates, Waggies and Waggies Pro will soon be the most preferred choice for every pet parent,” said Mody.
The company claims Waggies seeks to bridge gaps in affordability, with packs starting from Rs 199 per kg, and Waggies Pro starting at Rs 249. Additionally, it comes in 100g trial packs at Rs 20 to encourage easy adoption among new consumers.
RCPL recently announced a partnership with Ajith Kumar Racing, one of India’s fastest-rising motorsport teams. Under the collaboration, Campa Energy, RCPL’s flagship energy drink, will power the team as its official energy partner. RCPL also launched the Campa brand in Nepal with Chaudhary Group (CG), marking RCPL’s entry into the Nepalese market.
Reliance Consumer Products also acquired Maharashtra-based Sil Food India, which is set to complement RCPL's existing portfolio of products. RCPL aims to bring new life to SIL Foods’ storied brand and build on its heritage, leveraging its scale, tech capabilities, and deep understanding of the Indian consumer.
Billionaire Mukesh Ambani-led Reliance Industries (RIL) had acquired the homegrown iconic soft drink brand Campa under RCPL from Delhi-based Pure Drinks Group in 2023. Campa Cola was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until foreign brands Pepsi and Coca-Cola entered the domestic market in the 1990s. Reliance Consumer in April roped in actor Ram Charan as the new face of Campa alongside the launch of a new marketing campaign, "Campa Wali Zidd".