Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Ltd (RIL), has announced a partnership with Ajith Kumar Racing, one of India’s fastest-rising motorsport teams. Under the collaboration, Campa Energy, RCPL’s flagship energy drink, will power the team as its official energy partner.

“Supporting Made-in-India initiatives is a core pillar of RCPL’s philosophy, and this partnership reinforces that commitment. It also reflects RCPL’s mission of offering best quality global products at affordable prices, while fostering Indian talent and ambition on international platforms,” RCPL said in a statement.

“The association celebrates the shared values of determination, endurance, and performance,” the company said. Campa Energy, known for its bold persona and “never-give-up” attitude, embodies the spirit of India’s youth—fearless, driven, and always in pursuit of excellence. Through this partnership, the brand aims to energize not only the racers on the track but also a generation that thrives on challenge and perseverance.

By backing a homegrown team competing internationally, RCPL is reinforcing its commitment to fostering Indian talent and ambition while showcasing the strength of local brands on global platforms.

Founded in 2024 by actor, racer, and Padma awardee Ajith Kumar, the eponymous racing team has quickly become a symbol of discipline and high performance in Indian motorsport. In its debut season, the team clinched an impressive P3 overall finish at the 2025 Creventic 24H European Endurance Championship, marking a powerful entry on the international stage. Ajith Kumar Racing’s long-term mission is clear—to elevate Indian motorsport to global standards through world-class teamwork, precision, and professionalism.

For RCPL, this collaboration also represents the company’s growing influence in lifestyle and youth-oriented categories. The FMCG powerhouse—known for brands that blend global quality with Indian accessibility—is steadily carving its place in the everyday lives of consumers. With the backing of Reliance Industries’ vast infrastructure and trust, RCPL aims to make premium experiences affordable and within reach.

Billionaire Mukesh Ambai-led Reliance Industries (RIL) had acquired the homegrown iconic soft drink brand Campa from Delhi-based Pure Drinks Group in 2023. Campa Cola was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until foreign brands Pepsi and Coca-Cola entered the domestic market in 1990s. Reliance Consumer in April roped in actor Ram Charan as the new face of Campa alongside the launch of a new marketing campaign, "Campa Wali Zidd".

The company in January announced the acquisition of Maharashtra-based Sil Food India. RCPL aims to bring new life to SIL Foods’ storied brand and build on its heritage, leveraging its scale, tech capabilities, and deep understanding of the Indian consumer. SIL offers products in categories such as jams, sauces, mayonnaise, and canned goods.