Swiggy’s quick commerce services, Instamart, today announced its inaugural annual mega sale—the Quick India Movement—set to go live from September 19 to September 28, 2025, on both the Instamart app and the Swiggy app.

Instamart would be offering discounts ranging from 50-90% on over 50,000 products, including electronics, kitchen and dining, beauty and personal care, and toys. 

“Instamart is reimagining festive shopping by bringing the speed and convenience of quick commerce to the season’s biggest offers,” the statement said.

Phones from OnePlus, Oppo, Xiaomi, POCO, and realme, and gadgets and appliances from boAt, JBL, Philips, Realme, Noise, Portronics, and other popular brands would be available with offers to customers. D’Decor, Borosil, Barbie, and LEGO, too, would be participating in the sale.  Even everyday essentials from brands such as L’Oréal Paris, Philips, Himalaya, Nivea, etc, will be on discount. 

The company has collaborated with Axis Bank to offer an additional 10% on payments made through their credit cards. 

“More than just festive-scale offers, Instamart Quick India Movement makes convenience, choice, and value instantly accessible to everyone,” the statement concluded. 

This would be the first time that a quick commerce service is not only offering a flagship sale but also going against e-commerce giants like Amazon and Flipkart, which have established their sale seasons with the Great Indian Festival and Big Billion Days, respectively. 

Instamart’s mega sale is timely, as the festive season is approaching, which sees high volumes of online demand. Other quick commerce companies like Blinkit and Zepto, along with Instamart, have already been offering festive season sales on a wide range of products.