What happens when you sell a mini truck like a passenger car? The market laps up an impressive 20,477 units in the first year. Ashok Leyland’s Dost trucks boast enhanced cabin space and air-conditioners, power steering, and a mobile-charging point. The Hinduja Group, promoters of Ashok Leyland, also has BPO firm, Hinduja Global Solutions, providing 24/7 on-road assistance, so drivers can reach for help any time. Call agents check on fleet operators three days after selling a set of Dost, and follow up after 30 days, much like your car call-centre agent may check on your vehicle.