Your diamond is good for the world!

Originating from the womb of the earth, coveted and sparkling real diamonds are witness to the fascinating unfolding of life across millennia dating back to billions of years. These rare and precious gems bring to the surface the earth’s mysteries and legends of evolution of mankind and the environment. From the deep mines to swanky showrooms, the journey of resilience and beauty of natural diamonds is inspiring, versatile as well as most alluring. But did you know that your natural diamond is also good for the world? Read on to know why.

The lustrous natural diamond has mesmerised people across social ranks and eras. Considered auspicious for having the innate ability to enhance the grandeur of the occasion with their glittering presence makes an authentic natural diamond a coveted luxury and worth the carats!

Real diamonds are true symbols of tenacious strength, having withstood tremendous heat, intense weight and immense pressure from lying ensconced in the mantle of the earth, undergoing a transformation for billions of years from pure carbon to priceless sparkling wonders of nature. The maturity acquired over eons is what makes real diamonds a carrier of the legacy and history of earth itself.

A real diamond personifies strength and resilience, virtues that epitomise the timeless grace of legacy making them an apt heirloom. A natural diamond will always be in vogue as its inherent versatility can enhance and complement every kind of attire, from the traditional to the contemporary. They are intrinsically linked to the expression of deep emotions and hence epitomise the treasured moments in life. This is why a natural diamond remains an intelligent investment, as it carries within it not just the history and legacy of world, but also the love and blessings of the ones who adorned it before us.

All these reasons make real diamonds a true harbinger of conscious luxury and slow and evolving fashion. They also span two different emotional demeanours, that of understated elegance of an era gone by and the irrespirable excitement of contemporary youthfulness, because diamonds can easily be set and reset to complement new styles and fashion of any generation.

Did you know that natural diamonds are also the perfect choice for believers of conscious luxury and sustainable conservation? One should know that the purchase of every authentic natural diamond also helps benefit 10 million people around the world, besides helping protect endangered flora and fauna species and conserve their habitats.

Over the decades, mining of real diamonds has evolved spectacularly with the judicious balance of cutting-edge technology and advanced techniques enabling the modern diamond industry to safe guard the environment while recycling 83% of the water and maximising reclamation of waste on site. In fact, over 99% of the waste generated during mining is rock, which is eventually reclaimed as part of the natural landscape. The symbiotic relationship between man and nature is respected unfailingly by the industry as they protect nearly 2600 sqkm of land for wildlife, which is over 3 times the area of land used for mining activities.

The world of modern diamond mining is a responsible vocation that not only play a significant role in enriching the economy of nations by generating employment, but also attract investments and foreign exchange into the country. They annually contribute over $16 billion worth of benefits to local communities. As majority of profits stay with the country of origin, strengthening their GDP and enabling them to channelize more resources for welfare activities, and in turn making them richer and self-reliant.

From the freezing snow deserts of Siberia to the sweltering heat in South Africa, the natural diamond industry is committed to safeguard and nurture the health and well-being of employees and surrounding communities. Almost 80 percent of the revenue generated by the diamond industry is invested in welfare activities including providing education to over half a million children in rural communities, healthcare access to more than 4 million people and empowering some of the most remote and indigenous communities on earth.

So buy, wear and proudly flaunt the real diamond because you will truly help do good in the world.

A diamond bought, is a life made!

To know more about the story behind natural diamonds and the modern diamond industry visit www.onlynaturaldiamonds.in.