Consumers are asking questions about the origin of diamonds — whether they have been ethically mined, however, they are not willing to pay a premium for ethics and sustainability.
From deep mines to swanky showrooms, the journey of resilience and beauty of natural diamonds is inspiring, versatile, as well as most alluring. But natural diamond is also good for the world.
Millennials, leading protagonists in the luxury market, are of the belief that they should create a social impact with their decisions, which makes the luxury purchase one cherished for years.
