For generations, Indian consumers have viewed jewellery through a dual lens—its value as an investment and its visual appeal. Traditionally, gold held centre stage, prized for both weight and cultural symbolism. However, with evolving tastes, particularly in metro cities, preferences are shifting toward modern aesthetics and expressive design. Tapping into this evolution is French luxury jewellery brand Messika, founded by designer Valérie Messika, which aims to blend bold, contemporary diamond creations with India’s deep-rooted love for adornment.

“Traditionally, gold has long been seen as an investment in India, and rightly so, given its cultural significance. But I also see a shift happening,” says Valérie—also the brand’s artistic director—speaking from her Delhi store located in the upscale Chanakya Mall. “Younger generations are embracing diamonds and design-driven pieces as a way to express themselves. They value aesthetics, wearability, and personal identity—not just weight. This is exactly where Messika fits in: offering jewellery that is both precious and deeply contemporary.”

India’s relationship with jewellery is profound—both cultural and emotional—which makes it a natural expansion market for Messika, which officially inaugurated its Delhi store on August 16, and coincided with the maison’s 20th anniversary celebrations. “I am inspired by how deeply jewellery is woven into Indian life, and I believe Messika’s modern, diamond-forward creations can resonate with a new generation here: clients who want designs that are bold, contemporary, and versatile, yet still meaningful,” says the founder of the Parisian brand.

Messika’s pieces cater to a wide audience—from young clients investing in their first diamond to seasoned collectors drawn to avant-garde high jewellery. “Our creations are designed to evolve with a person through different life stages. What unites them isn’t age but mindset—a spirit of confidence, freedom, and modernity,” Valérie explains. “In India, where jewellery is deeply rooted in heritage, Messika speaks to those who value both tradition and innovation. Our customers are bold, creative, and seek designs that reflect strength, elegance, and individuality.”

Celebrity influence has also played a key role in the brand’s visibility. “I’m always honoured when celebrities wear Messika—it means our jewellery resonates with them personally,” she says. “It’s not about endorsements, it’s about authenticity. Whether it’s Beyoncé, Rihanna, or Indian icons, I love seeing how they make each piece their own. Rather than having a single brand ambassador, we collaborate with a diverse community of inspiring talents.”

When asked about the trend of global luxury brands incorporating local elements—like Bvlgari’s mangalsutra-inspired collection—Valerie shares her current vision. “For now, we’re focussed on bringing our global collections to India, from accessible diamond pieces to bold high jewellery. My goal is to design jewellery that feels universal: wearable, modern, and daring, yet timeless. That said, I deeply admire India’s jewellery heritage, and perhaps in the future, there could be a creative dialogue between Messika and this incredible culture.”

As India’s jewellery landscape continues to evolve, Messika positions itself at the intersection of tradition and transformation—where heritage meets bold innovation. With a keen eye on design, a reverence for individuality, and a respect for cultural roots, Valerie Messika’s vision is clear: to offer Indian consumers jewellery that speaks not just of wealth, but of identity, expression, and the modern spirit.