Recently, fashion designer Masaba Gupta joined hands with award-winning interior designer Nina Magon and poet Rupi Kaur to host “Art From The Eye of India” to celebrate Art Basel Miami Beach. When Masaba Gupta took to Miami—not just to show clothes—but to unveil an entire vision, it felt like India itself had quietly slipped into the heart of Miami Art Week. “The 20-piece collection, including my fashion and fine jewellery collections, is the closest to art that I’ve come to and it was presented to celebrate the Indian participations at Art Basel,” says the designer who, right from her debut showing at the Lakmé Fashion Week in 2009, has been consistently growing her brand not just with her clothes, but also with her cosmetics brand Lovechild and of late with her range of fine jewellery created in association with globally well-known brand Amrapali.

“Art From The Eye of India,” hosted by Magon, Kaur, and Gupta delivered a celebration of identity, heritage, artistry, and fashion. Under the glow of hundreds of candles and amid décor reminiscent of a modern palace reimagined for contemporary sensibilities, House of Masaba’s new capsule collection made its debut. Called 'Ghee Shakkar', the 20-piece capsule collection was bold, expressive, and a love letter to “the India beyond,” as the designer herself describes it. The collection of ensembles styled with jewellery and accessories like bajubands and caps, showcased colour, textiles, and Indian craft—and celebrated what India used to be, what India is today, and what it will bring to the world in the future. 

Ranging from hand-embroidered velvet sweatshirts paired with lehenga skirts to printed jackets and bralettes with tissue skirts, the collection found a sweet spot—where the sacred met the subversive and craft became art. Each piece from the collection of reincarnated core traditional silhouettes, sprinkled with the brand's iconic mascots, echoed the event’s larger mission: to frame Indian creativity not as exotic spectacle, but as modern, multidimensional art.

Gupta says moving from designing bridge-to-luxury to high-end clothing was done deliberately to keep up with the market's demands. “Now I concentrate on only couture collections that are created like artwork,” she says. “And I retail them through online and offline.” According to Gupta, 50% of her online business comes from foreign shores and the rest from India. “Of course, we retail through our own brand stores across the country, but the online business is also doing well for us.”

Yet another business that is doing well is the beauty and skincare line Lovechild. Soon after its launch, the range of products offered instantly captured the liking of the Indian consumers. “In a time when people in India used to purchase things that are not made with Indian skin tones in mind, I launched this brand that was specifically made with Indian skin tones in mind. I am happy that today, most of our products are top-sellers in their respective categories,” says Gupta. Products today are sold through over 100 touch points and at 23 Masaba Gupta stores across India. 

Then came her fine jewellery collection created with Amrapali. “First, it was a batch of 33 pieces, followed by 36 more pieces later. Price points of the first batch ranged from ₹3.5 lakh to about ₹35 lakh and the second one from about ₹1 lakh to about ₹20 lakh,” she says. “As is the case with any new creative streams that I start, I am very passionate about this as well. We make them with precious stones in 18-carat gold and retail them through our own flagship stores in Delhi and Mumbai, and also at the Amrapali store in Jaipur.”