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Groww clocks 204.7 million SIPs in FY26, accounts for 48% of India's new SIP growth over a decade

Avishek Banerjee
/ 2 min read
AI Hub

The annual report shows ₹2.96 lakh crore customer assets, 15.8 million first-time investors and rising participation from smaller cities as India's wealth creation journey gathers pace

Representational ImageIndia's retail investing landscape is witnessing a structural shift from first-time participation to long-term wealth creation, with Groww facilitating 204.7 million systematic investment plans (SIPs) worth ₹466 billion during FY26, according to the fintech platform's first annual report. The company also reported ₹2.96 lakh crore in customer assets, including ₹1.57 lakh crore in mutual funds and ₹1.27 lakh crore in stocks, underscoring the rapid financialisation of household savings. The report highlights Groww's growing influence in India's investment ecosystem. Between FY17 and FY26, the platform contributed 48% of the increase in new SIPs created annually, while accounting for 37% of the increase in active NSE clients between FY20 and FY26. Groww now serves 21.6 million transacting users, with average daily stock turnover touching ₹115 billion during the fiscal. Smaller cities and young investors drive the next growth phase The report indicates that India's investing boom is increasingly being fuelled by younger investors and non-metro regions. Groww has expanded its footprint to 97% of Indian pincodes, with 84% of its transacting users coming from outside the country's top six cities. The platform has enabled 15.8 million first-time investors to enter capital markets, including 8.4 million students opening demat accounts. Women are also emerging as a key growth segment, with 64.7% of women investors on the platform being first-time participants in equity markets. Meanwhile, 70% of all new users added during FY26 were below the age of 35, reflecting the growing appetite for investing among younger Indians. Diversification boosts customer retention The report suggests that Indian investors are moving beyond single-product investing. Nearly 68% of Groww's users now invest across multiple financial products, spanning mutual funds, equities, ETFs, derivatives, lending and wealth management offerings. These multi-product investors recorded a 91% retention rate after 36 months, significantly higher than the 81% retention among single-product users. Commenting on the company's long-term strategy, Groww Co-founder and CEO Lalit Keshre said the platform's focus is shifting from enabling transactions to helping customers build long-term wealth. He said Groww is investing in wealth management, artificial intelligence, new investment products and technology to serve investors across every stage of their financial journey. The company is also expanding its wealth management platform, W, and MF Prime, while adding products such as bonds and AI-driven personalised investment capabilities to deepen customer engagement.
Representational ImageIndia's retail investing landscape is witnessing a structural shift from first-time participation to long-term wealth creation, with Groww facilitating 204.7 million systematic investment plans (SIPs) worth ₹466 billion during FY26, according to the fintech platform's first annual report. The company also reported ₹2.96 lakh crore in customer assets, including ₹1.57 lakh crore in mutual funds and ₹1.27 lakh crore in stocks, underscoring the rapid financialisation of household savings. The report highlights Groww's growing influence in India's investment ecosystem. Between FY17 and FY26, the platform contributed 48% of the increase in new SIPs created annually, while accounting for 37% of the increase in active NSE clients between FY20 and FY26. Groww now serves 21.6 million transacting users, with average daily stock turnover touching ₹115 billion during the fiscal. Smaller cities and young investors drive the next growth phase The report indicates that India's investing boom is increasingly being fuelled by younger investors and non-metro regions. Groww has expanded its footprint to 97% of Indian pincodes, with 84% of its transacting users coming from outside the country's top six cities. The platform has enabled 15.8 million first-time investors to enter capital markets, including 8.4 million students opening demat accounts. Women are also emerging as a key growth segment, with 64.7% of women investors on the platform being first-time participants in equity markets. Meanwhile, 70% of all new users added during FY26 were below the age of 35, reflecting the growing appetite for investing among younger Indians. Diversification boosts customer retention The report suggests that Indian investors are moving beyond single-product investing. Nearly 68% of Groww's users now invest across multiple financial products, spanning mutual funds, equities, ETFs, derivatives, lending and wealth management offerings. These multi-product investors recorded a 91% retention rate after 36 months, significantly higher than the 81% retention among single-product users. Commenting on the company's long-term strategy, Groww Co-founder and CEO Lalit Keshre said the platform's focus is shifting from enabling transactions to helping customers build long-term wealth. He said Groww is investing in wealth management, artificial intelligence, new investment products and technology to serve investors across every stage of their financial journey. The company is also expanding its wealth management platform, W, and MF Prime, while adding products such as bonds and AI-driven personalised investment capabilities to deepen customer engagement. | Credits: File Phpto
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India's retail investing landscape is witnessing a structural shift from first-time participation to long-term wealth creation, with Groww facilitating 204.7 million systematic investment plans (SIPs) worth ₹466 billion during FY26, according to the fintech platform's first annual report. The company also reported ₹2.96 lakh crore in customer assets, including ₹1.57 lakh crore in mutual funds and ₹1.27 lakh crore in stocks, underscoring the rapid financialisation of household savings.

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The report highlights Groww's growing influence in India's investment ecosystem. Between FY17 and FY26, the platform contributed 48% of the increase in new SIPs created annually, while accounting for 37% of the increase in active NSE clients between FY20 and FY26. Groww now serves 21.6 million transacting users, with average daily stock turnover touching ₹115 billion during the fiscal.

Smaller cities and young investors drive the next growth phase

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The report indicates that India's investing boom is increasingly being fuelled by younger investors and non-metro regions. Groww has expanded its footprint to 97% of Indian pincodes, with 84% of its transacting users coming from outside the country's top six cities.

The platform has enabled 15.8 million first-time investors to enter capital markets, including 8.4 million students opening demat accounts. Women are also emerging as a key growth segment, with 64.7% of women investors on the platform being first-time participants in equity markets. Meanwhile, 70% of all new users added during FY26 were below the age of 35, reflecting the growing appetite for investing among younger Indians.

Diversification boosts customer retention

The report suggests that Indian investors are moving beyond single-product investing. Nearly 68% of Groww's users now invest across multiple financial products, spanning mutual funds, equities, ETFs, derivatives, lending and wealth management offerings. These multi-product investors recorded a 91% retention rate after 36 months, significantly higher than the 81% retention among single-product users.

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Commenting on the company's long-term strategy, Groww Co-founder and CEO Lalit Keshre said the platform's focus is shifting from enabling transactions to helping customers build long-term wealth. He said Groww is investing in wealth management, artificial intelligence, new investment products and technology to serve investors across every stage of their financial journey. The company is also expanding its wealth management platform, W, and MF Prime, while adding products such as bonds and AI-driven personalised investment capabilities to deepen customer engagement.

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