Little Tags’ Big Growth in Kids Wear

Kids apparel business in India has grown exponentially in the last decade with an apparent shift to become a serious vertical in Fashion industry. Sensing that the trend had tremendous scope, in the year 2017, Chandni Agarwal, Founder, launched Little Tags as an online-kids wear luxury label offering big brands. Catering to different occasions with assured quality, the brand provides a wide range of kids’ ensembles and accessories to fit sizes from zero to 16 years. The home-grown kids’ wear label is creating unforgettable moments when radiant faces of little munchkins and funky teenagers lighten up with joy when parents order a dress of their choice from home.

Gone are the days when children of a family could be identified even in a crowd by the dress that they wore, which were similar in colour, style and print! Today, kids’ apparel has evolved drastically having designer element, range in fabrics, pattern and colour to grow rapidly as a separate vertical in fashion industry. Kids wear segment accounts for almost 20% of the total apparel market in India, and its estimated value is expected to cross ₹1.7 trillion by 2028. Close to becoming a hub for kids apparel and fashion retailers as well, India is amongst one of the largest contributors in the apparel-retail sector globally with a huge customer base of an estimated 120 million children between the age group of 0-16 years approx. The figures make the kids wear business very promising.

In the recent past purchasing power of families have improved remarkably allowing them to loosen their purse strings to indulge their children. Also, with globalization there is a lot of travel and exchange happening exposing the Indian parents to global fashion trends in kids wear which they wish for their children to enjoy and experience. Little Tags caters to this niche segment serving as a one-stop solution for everything where parents, who prefer premium quality, high-end brands when it comes to purchasing kids’ outfits can pick the best for their kids’ style quotient, keeping it high always.

“The Indian apparel market for children has evolved drastically over the past few years with increased demand for international and luxury brands for kidswear. We, at Little Tags, have spent a considerable amount of time to handpick brands and to get them on board so that we can reach out to the right consumer,” shares Chandni Agarwal, Founder of ‘Little Tags’. The kind of change that the Indian apparel industry for kids has witnessed in the years, helped Little Tags to progress towards a sister company, Little Tags luxury which caters to international brands like Diesel, N21, Dsquared, Balmain, and many more.

A veteran in this fashion escapade for Indian kids clothing for almost 3 years, Little Tags with over
200+ designers under its umbrella offers Indian parents with the latest trends that are styled by top designers in India like Samant Chauhan, Nitya Bajaj, Yogesh Chaudhary, Pallavi Mohan, Shivan & Narresh, Anand Bhushan, Masaba Gupta, Sahil Aneja, Karishma Sahani Khan, Siddharth Tytler, Krishna Mehta, Monisha Jaising, Nishka Lulla, Pooja Wang, and Ridhima Bhasin.

Little Tags has witnessed significant rise of an ardent following for fashion wear by parents when it comes to dressing their kid right and stylish. This growth is spurred by the immense love for kids' fashion in the Indian milieu over the years, which has inspired Little Tags to further work and bring more collections and new designs every day on its portal. The goodwill generated among customers is incredible!

Having established a credible name in sartorial expertise, the brand Little Tags extended its explorations to several verticals when it comes to making the child dress right and bright. Attractive footwear, accessories, beddings, and baths bearing the brand’s label can be selected with a single click on its customer-friendly website facilitating your search for whatever you need enabling you to order what you love for your little gun! Little Tags is always on a search for fresh labels for kids that are comfortable and stylish at the same time. The passion to see kids dressed in their best drives the brand to be on its toes, literally!

The online commerce platform of the kids wear label offers all apparels and accessories that are specially sourced for the tender ones. The brand chooses the most stylish, appealing, superior and high-quality pieces so that children feel comfortable, chic and confident in wearing them. For the premium customer, ‘Little Tags Luxury’ handpicks all the garments featured on the online store according to preference of Indian consumers.

Both online platforms, Little Tags and Little Tags Luxury, has opened a new wide exciting world of fashion for kids and helps Indian parents to choose clothes that are of premium quality, high on fashion and comfortable at the same time so that their dear ones can carry them easily, while always keeping the fashion quotient high. In the pipeline, Little Tags plans to have an offline presence soon. Additionally, the label keeps adding new brands to its current portfolio almost daily to keep pace with the changing trends in fashion which is fickle, thrilling and a style statement befitting the eclectic sense of grooming. Chandni Agarwal has proved beyond doubt that the ‘Big’ dream for ‘Little Tags’ made ample kid sense!