Apple's 'Awe-dropping' launch event: Key details on what to expect; where and how to watch
/ 2 min read
One reason this year’s Apple event is special is that it will mark the rollout of the tech giant’s first complete overhaul of the Apple ecosystem since 2007, with devices that will ship with it. | Credits: Getty Images
Apple's 'Awe-dropping' launch event: Key details on what to expect; where and how to watch
Apple's 'Awe-dropping' event today promises a major overhaul of its ecosystem, unveiling the iPhone 17 series, new Apple Watch models, and AirPods Pro 3. The event, held at the Steve Jobs Theatre, will be live-streamed globally. Key highlights include the thinnest iPhone 17 Air and the debut of the Liquid Glass operating system.
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This year the tech giant is calling the event as its ‘Awe Dropping’ event. With this theme, the event is going to be an in-person event at the Steve Jobs Theatre at the Apple Park office, in Cupertino, California.
One reason this year’s Apple event is special is that it will mark the rollout of the tech giant’s first complete overhaul of the Apple ecosystem since 2007, with devices that will ship with it. | Credits: Getty Images
Apple is set to unveil its latest lineup of products at the ‘Awe-dropping’ event today (September 9). From latest iPhone 17 series to upgraded watch and airpods, Apple will be debuting with its latest operating system upgrades that include updates such as the Liquid Glass today.
One reason this year’s Apple event is special is that it will mark the rollout of the tech giant’s first complete overhaul of the Apple ecosystem since 2007, with devices that will ship with it. Additionally, as reported by Fortune India earlier, this event’s highlight will be Apple’s latest and thinnest ever iPhone 17 with the new model iPhone 17 Air.
Here is everything you need to know about the event and how to watch it from the comfort of your home
The whereabouts of the event: What time will it livestream in India?
This year the tech giant is calling the event as its ‘Awe Dropping’ event. With this theme, the event is going to be an in-person event at the Steve Jobs Theatre at the Apple Park office, in Cupertino, California.
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As always, the company will be live streaming the event across social media platforms including YouTube, Apple TV, and Apple.com, to be able to engage with its international viewers. The event is set for today September 9, 2025, at 10 a.m. PT.
The event is set for 10:00 AM Pacific Time. As a result, for Indian viewers, the event starts only at 10:30 PM IST.
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What to expect?
Here is a list of expected launches set for this year’s event.
iPhone 17 Series: The next-generation of iPhones will expand to four models including the base variant (expected to start from ₹86,000 in India market) with a 6.3-inch display and a 24MP front camera with new colours including purple and green; iPhone 17 Pro with a horizontal camera bar and a lighter aluminium build; iPhone 17 Pro Max with a slightly thicker build for a larger battery; and the all-new iPhone 17 Air with almost 5.5mm thickness, and a single rear camera
Apple Watch Series 11, Ultra 3, and SE 3: Apple may also announce incremental upgrades, new health monitoring features, faster charging, satellite support, 5G connectivity, larger screen features to its existing watch lineup.
AirPods Pro 3: The redesigned earbuds are expected to debut with smaller size, slimmer case, touch-sensitive controls and will be powered by new H3 chip for improved Active Noise Cancellation (ANC), adaptive audio, and better battery life.