As AI hype fades, companies focus on long-term value: Capgemini report
/ 3 min read
The Capgemini report highlights a shift from AI hype to long-term value | Credits: Getty Images
As AI hype fades, companies focus on long-term value: Capgemini report
The Capgemini report highlights a shift from AI hype to long-term value, with CXOs increasingly integrating AI into strategic decisions. AI adoption is set to double in three years, with significant improvements in efficiency and creativity. However, concerns about legal risks and data quality persist, necessitating robust AI governance and human-AI collaboration for competitive advantage.
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AI adoption is set to double in three years, with significant improvements in efficiency and creativity, says report.
The Capgemini report highlights a shift from AI hype to long-term value | Credits: Getty Images
Today, evidence-based, data-driven decisions are no longer optional—they are essential. “Inside the C-suite: How AI is quietly reshaping executive decisions”, the latest research brief from the Capgemini Research Institute, explores how CXOs are integrating AI into the strategic decision-making journey.
The report states that AI adoption is increasing, with one in six CXOs actively using AI in strategic decision-making—a figure set to more than double within three years. Based on a survey of 1,505 executives at large organisations globally, the report finds that 38% of organisations have already operationalised generative AI use cases, while six in ten are exploring agentic AI applications. About half of Chinese organisations are piloting or deploying agentic AI, ahead of their US and European counterparts. Two-thirds of business leaders believe that failing to scale AI as rapidly as competitors could result in missed strategic opportunities and loss of competitive edge.
Other key findings from the report include:
High experimentation: 41% of CEOs are already testing AI—more than any other leadership group.
Visible benefits: Over half of CXOs report significant improvements in cost efficiency, speed, foresight and creativity.
CXO concerns: Despite growing recognition of AI’s potential to augment strategic thinking, CXOs remain concerned about legal risks, explainability and data quality in AI-driven decisions.
To enable confident AI-powered decision-making, the report recommends revamping AI governance and accountability frameworks for the agentic era, building frameworks to assess decision readiness for AI support, and leveraging human–AI collaboration to unlock true competitive advantage.
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Another Capgemini Research Institute brief, “The multi-year AI advantage: Building the enterprise of tomorrow”, examines how businesses are accelerating AI adoption while balancing near-term priorities with long-term strategy. Based on a global survey of more than 1,500 leaders across 15 countries, key findings include:
Rising AI budgets: Organisations expect to allocate 5% of annual business budgets to AI by 2026, up from 3% in 2025. Leaders recognise that failing to scale AI quickly could lead to missed opportunities and strategic disadvantage.
AI across functions: More than half of organisations prioritise AI investments in sales, marketing and IT operations. Generative AI has moved beyond pilots, with 38% already operationalising use cases. Agentic AI and edge AI are also gaining traction.
Enterprise-wide adoption remains complex: Strong executive sponsorship (67%), external partnerships (59%), governance and ethical frameworks (53%), and scalable data infrastructure (51%) are seen as critical enablers for moving from pilots to full-scale deployment.
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Human–AI collaboration matters: AI is amplifying—not replacing—human capabilities. About 66% of organisations report measurable improvements in productivity and decision quality through human–AI collaboration, while six in ten are redefining skills and investing in workforce upskilling.
Sovereignty and trust: Data and AI sovereignty are emerging as strategic priorities, with 54% of organisations prioritising data control. Firms are balancing build-versus-buy strategies to combine speed with differentiation.
“AI has crossed a critical threshold—the question is no longer whether to pursue AI, but how to embed it into the fabric of the enterprise. As we enter 2026, organisations are rightly prioritising strong AI foundations such as data, governance and human–AI collaboration. However, leadership readiness stands out as a critical factor for successful AI deployments. How leaders define a clear vision and take responsibility for AI use across the enterprise will be key to harnessing its transformative power,” said Pascal Brier, Chief Innovation Officer at Capgemini and Member of the Group Executive Committee.
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