Meta and Oakley team up to launch AI-powered performance glasses for athletes, India debut expected soon

/ 2 min read
Summary

In May, Meta launched its Ray-Ban smart glasses in India, blending classic design with advanced technology to help users stay connected without losing focus on the world around them.

A charging case extends total usage time by an additional 48 hours.
A charging case extends total usage time by an additional 48 hours. | Credits: Meta

Building on the success of its Ray-Ban smart glasses, Meta is now entering the performance category with this new line designed for athletes and fans alike. The latest HSTN (pronounced “how-stuhn”) smart glasses combine Oakley’s bold design language with Meta’s cutting-edge technology.

ADVERTISEMENT

Designed for field, trail, or track, these glasses are equipped with a 12MP camera capable of recording in 3K Ultra HD, open-ear Bluetooth speakers, and a built-in Meta AI assistant. They support hands-free video capture, real-time answers to voice queries, calls, messaging, and audio playback.

Aimed at enhancing athletic performance and everyday convenience, Oakley Meta HSTN glasses offer up to 8 hours of regular use, 19 hours on standby, and fast-charging capabilities — 50% charge in 20 minutes.

A charging case extends total usage time by an additional 48 hours. The glasses also feature an IPX4 water resistance rating and come in a variety of frame and lens combinations, including prescription options.

With improved battery life, higher video resolution, and Oakley’s signature lens technology, the Oakley Meta HSTN stands out from the Ray-Ban Meta line, offering a sport-centric alternative for users seeking AI-powered functionality in a rugged, performance-ready package.

When will the glasses be launched in India?

The limited-edition Oakley Meta HSTN, featuring gold accents and PRIZM lenses, will be available for preorder starting July 11 at $499. Additional models, priced from $399, will roll out later this summer across the US, Canada, UK, Europe, and Australia. Expansion to India, Mexico, and the UAE is expected later this year.

Recommended Stories

In May, Meta launched its Ray-Ban smart glasses in India, blending classic design with advanced technology to help users stay connected without losing focus on the world around them. Priced from ₹29,900, pre-orders opened the same day on Ray-Ban.com. The collection became available nationwide starting May 19 through Ray-Ban’s website and select optical and eyewear retailers.

To promote the new product, Meta has teamed up with top-tier athletes including World Cup champion Kylian Mbappé and NFL star Patrick Mahomes. The Oakley Meta HSTN will also be showcased at major sporting events such as Fanatics Fest and UFC International Fight Week

ADVERTISEMENT

Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.

Most Powerful Women In Business 2025
View Full List >