Logistics tech firm Shiprocket has launched Shunya.ai, a sovereign AI model developed entirely within India to support the country’s micro, small, and medium enterprises (MSMEs). Announced on Friday, the company claims this to be India’s first native multimodal AI stack. Shunya.ai has been built in partnership with U.S.-based Ultrasafe Inc. through a joint venture and is designed to work across Indian languages and commerce workflows.

“Shunya.ai brings together voice, text, and image intelligence in 9+ Indian languages, built, trained, and hosted entirely within India,” IPO-bound Shiprocket said in a statement.

The models have been trained exclusively on Indian commerce data and are hosted entirely within the country, aligning with India’s growing emphasis on digital sovereignty, data localisation, and regulatory compliance.

"From kirana stores embracing AI to rural consumers driving quick commerce adoption, Bharat is now at the heart of innovation. 2025 is Year Zero of AI-native commerce where intelligence is not an enhancement but the default engine of business. At Shiprocket, we believe the future of commerce will be built on inclusivity, data, and agility where every seller, regardless of size or location, can thrive in an AI-native, hyperlocal ecosystem," said Saahil Goel, MD & CEO of Shiprocket, in a statement.

To support compute-intensive workloads, Shiprocket has partnered with L&T’s AI cloud arm, Cloudfiniti, which will provide the underlying GPU infrastructure. This infrastructure ensures all data processing and storage remain within India, reinforcing the “sovereign” positioning of the stack.

Shunya.ai is integrated directly into Shiprocket’s platform and will be available to its 1.5 lakh-strong seller base. Starting at ₹499 per month, it will offer tools for catalogue creation, campaign generation, voice-to-order automation, SEO, and invoice generation. The company claims early pilots indicate time savings of 30–40% across content and listing workflows.

The platform also introduces a set of lightweight AI agents tailored for commerce—handling catalogue management, customer support, and marketing automation. It supports integration with public infrastructure such as Aadhaar, UPI, ONDC, and the wider Bharat Stack.

While Shiprocket claims to have built a native AI stack with a focus on digital sovereignty through Shunya.ai, the foundational model IP of the platform will remain with Ultrasafe. However, all India-specific improvements and deployments are fully owned by the joint venture and housed within Indian jurisdiction.

Shunya.ai is also available through the new AI marketplace by Shiprocket and via an enterprise edition offered by Ultrasafe.

“The platform is set to reach over 1 lakh MSMEs within the first year, driving time and cost savings across cataloguing, marketing, fulfilment, and customer engagement workflows,” the company said in a statement.