💄✨ India’s beauty market is witnessing a dramatic transformation as global giants and new-age D2C startups compete to win the fast-evolving consumer.

In this Fortune India Boardroom conversation, Romita Mazumdar of Foxtale, Shankar Prasad of Plum, Manish Taneja of Purplle and Rohan Vaziralli of Estée Lauder discuss how the industry has moved from the early days of e-commerce experimentation to a creator-driven, science-backed beauty ecosystem.

They talk about the rise of patient capital, the growing importance of brand-building, the shift towards ingredient and science-led skincare, and how digital platforms have democratised access to beauty for millions of Indian consumers.

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