In this candid conversation with Fortune India, Mercedes-Benz India MD & CEO Santosh Iyer reflects on three years at the helm—navigating three generations at work, rewriting the luxury car playbook post-COVID, and steering the shift to a direct-to-consumer model.

From managing Gen Z alongside legacy leadership, tackling discounting and transparency, to focusing on value over volume, EVs, residual value, and India’s evolving luxury market—this interview offers a rare inside view of how Mercedes-Benz has emerged as India’s largest luxury carmaker.

👉 Watch till the end for insights on innovation, leadership, and what’s next for Mercedes-Benz in India.