opinion Apple of the ‘i’: The subscription playbook With the predictability of recurring revenue, investor pressure seems to be mounting on Apple to switch from a transaction-based model to a subscription-based one. By Piyush Sharma AND Rajendra Srivastava
opinion Subscription as a service: The Netflix playbook Netflix’s story of pivoting from a DVD-by-mail service to a subscription model for the service, then to streaming over the Internet, and now to a full-fledged TV network played out in just a decade. By Rajendra Srivastava AND Piyush Sharma
opinion Facebook: Fall from grace Connecting around 35% of the world’s population, Facebook holds great sway over people’s choices, giving rise to calls to ‘break it up’. By Piyush Sharma AND Rajendra Srivastava
opinion Will Google be Amazoned? With more than 50% of product searches now originating on Amazon, Google has a reason to be worried. By Piyush Sharma AND Rajendra Srivastava
