opinion How acquiring developed market brands can help emerging market firms? By acquiring developed market firms, emerging market companies can gain ready access to strategic resources such as technologies, management processes, distribution networks, and global markets. By Kiran Pedada AND Surbhi Gupta
opinion To win in the Indian market, global firms can leverage international marketing alliances By forming alliances with Indian firms, foreign companies can get access to a strong distribution network and local resources to customise offerings suitable for the Indian market. By Kiran Pedada
