Tata Motors Passenger Vehicles says Nexon SUV to come with ADAS capabilities

Tata Motors Passenger Vehicles announced on Thursday that its Nexon SUV will now feature Advanced Driver Assistance Systems (ADAS) as part of its lineup. Furthermore, the homegrown carmaker has also introduced the exclusive Red #DARK edition of the Nexon, available across petrol, diesel, and CNG powertrains, starting at ₹12.44 lakh.

The Nexon will now include ADAS features, including Autonomous Emergency Braking, Forward Collision Warning, Lane Keep Assist, and Traffic Sign Recognition, among other features. The features are expected to provide safer driving in the Nexon, which was the first car in the country to receive a 5-star safety rating, and is the only SUV with dual 5-star ratings from both Global NCAP and Bharat NCAP.

Tata Nexon was launched on September 21, 2017, and is sold in petrol, diesel, electric, and CNG powertrains. It has cumulatively sold 910,181 units to date since its launch, becoming the first Tata SUV to sell more than 900,000 units.

The Nexon was also the first vehicle that was retrofitted with an electric motor and was the first mass-market electric passenger vehicle launched by Tata Motors as the Nexon.ev in 2020. Last month, Tata launched the ADAS safety technology in the Nexon.ev 45. 

Recently, the demerged Tata Motors Passenger Vehicles made its debut on Dalal Street at a valuation of ₹1.53 lakh crore ($17 billion), making it the seventh largest automobile company with Maruti Suzuki sitting pretty at ₹5.09 lakh crore. In terms of pure PV makers, Tata Motors is now the third largest after Maruti Suzuki India Limited, and Hyundai Motor India Limited.

The domestic PV business, besides other investments, also comprises Jaguar Land Rover (JLR), stakes in Tata Sons (unlisted), Tata Steel and Tata Technologies. As per the demerger scheme, the commercial vehicle division will be housed under a new entity named, TML Commercial Vehicles Limited (TMLCV). On a 1:1 basis, Tata Motors shareholders will also receive the one share of the new CV entity.

According to Chirag Jain of Emkay, the PV entity may hike prices in January 26 on commodity pricing pressure, though it aims to preserve profitability via operating leverage and richer product mix.