Budget 2024: Digital infra push to drive innovation: IKEA India CEO
ADVERTISEMENT
As industry leaders expect a higher push to infrastructure spending in the upcoming budget scheduled to be announced on July 23, 2024, IKEA India’s CEO and Chief Sustainability Officer Sussanne Pulverer shares what the furniture retail company in India expects particularly in prioritising expenditure in key areas that will drive quality and innovation in the industry. According to Statista, in 2024, the Furniture market in India is projected to generate a revenue of $5.48 billion. The country’s furniture market is experiencing a surge because of the growing middle class and increasing urbanisation.
Pulverer says “We look forward to the continued rapid expansion of infrastructure, particularly digital infrastructure, across the country. Additionally, we aim to deepen the Make in India initiative to help us cater to both domestic and export markets, and advocate for provisions that promote sustainable practices, including incentives for eco-friendly materials and green manufacturing.”
July 2025
In the world’s youngest nation—where over 65% of the population is under 35—India’s future is already being shaped by those bold enough to lead it. From boardrooms to breakout ideas, a new generation of business leaders is rewriting the rules. This year's Fortune India’s 40 Under 40 celebrates these changemakers—icons in the making like Akash Ambani, Kaviya Kalanithi Maran, Shashwat Goenka, Parth Jindal, Aman Mehta, and Devansh Jain—who are not just carrying forward legacies but boldly reimagining them for a new era. Alongside them are first-generation disruptors like Sagar Daryani, scaling Wow! Momo with a vision to take ₹100 momos to 5,000 cities, and Palak Shah, turning the Banarasi weave into a global fashion story with Ekaya Banaras. These are the entrepreneurs turning ambition into scale. And even beyond traditional industry, the entrepreneurial wave is pulling in creative forces—Ranveer Singh, for instance, is shaking up wellness and nutrition with Bold Care and SuperYou, proving that passion, backed by purpose, is the new blueprint for building brands.
“Lastly, initiatives aimed at increasing consumer income will boost purchasing power and stimulate demand,” she adds.
Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.