BRND.ME shifts domicile to India in record cross-border merger, sets stage for IPO

BRND.ME, the consumer brands platform formerly known as Mensa Brands, has completed a cross-border composite merger shifting its domicile from Singapore to India, becoming one of the first new-age companies to execute such a restructuring within 10 months.

The transaction merges Mensa Singapore into Mensa India and simultaneously consolidates seven Indian group entities under a single domestic holding structure. The scheme received approval from the High Court of Singapore and was sanctioned by the National Company Law Tribunal (NCLT), Chandigarh Bench, on February 20, 2026.

The dual-step merger—executed in parallel rather than sequentially—compresses what is typically a multi-year restructuring into a coordinated process. At a time when a growing number of Indian startups are exploring reverse flips ahead of domestic listings, the move signals BRND.ME’s intent to align structurally with Indian capital markets.

“This is a big milestone for us. What we’ve done here is not just moved our domicile but also executed a fairly complex cross-border merger across Singapore and India in under 10 months,” said Ananth Narayanan, founder and CEO, BRND.ME. “It speaks to the kind of discipline, execution, and corporate governance we’ve built as a company. More importantly, it sets us up with a much stronger foundation as we look ahead to the next phase of growth, including our path to becoming a public company.”

IPO runway taking shape

The consolidation comes as BRND.ME evaluates plans for an initial public offering over the next 12–18 months. A unified Indian holding structure offers greater regulatory clarity, simplified governance, and structural alignment with domestic listing requirements—key factors for companies preparing to tap public markets amid heightened investor scrutiny.

In recent years, several high-growth startups had chosen overseas holding structures to access global capital. However, as India’s IPO market deepens and compliance frameworks evolve, a structural shift is underway, with companies re-domiciling to India to simplify ownership and improve transparency.

For BRND.ME, the reverse flip also marks a transition in operating strategy. Founded in 2021, the company scaled rapidly through acquisitions of digital-first consumer brands across health, wellness, nutrition, and lifestyle categories. It is now positioning itself as a more consolidated, margin-focused platform.

The company has achieved adjusted EBITDA profitability and turned operating cash-flow positive in FY26. It reported revenues of approximately ₹1,500 crore in FY25 and is targeting an FY26 exit revenue run-rate of ₹1,700–1,800 crore.

From acquisition engine to margin discipline

FY26 has been a year of consolidation rather than aggressive expansion, with growth driven by margin expansion, tighter cost structures, and calibrated investments.

BRND.ME’s portfolio is anchored by four scaled brands—Majestic Pure (around ₹400 crore in annual revenue), Botanic Hearth (₹300 crore), and MyFitness and PartyPropz (over ₹200 crore each). The brands operate across wellness, personal care, nutrition, and lifestyle categories, with strong positions in India and international markets.

Global markets remain a significant growth lever. The company operates across more than 16 countries, including the United States, Canada, the Middle East, and parts of Europe. It has recently expanded further into Europe and is evaluating Southeast Asia as its next geographic focus.

The completion of the composite merger underscores BRND.ME’s ability to navigate multi-jurisdictional regulatory frameworks while maintaining compliance standards—a capability that will be closely watched as it moves toward public markets.

With structural simplification now complete, profitability metrics improving, and revenues approaching the ₹1,800 crore run-rate mark, BRND.ME appears to be laying the groundwork for its next phase—transitioning from a high-growth acquisition platform to a public-market-ready consumer brands enterprise.