Emami marks 50 years with new corporate identity to signal continuous growth

FMCG major Emami has launched its new corporate brand identity on achieving the milestone of completing 50 years. The company says the new identity honours Emami’s legacy, its entrepreneurial spirit and values of the founders, RS Agarwal and RS Goenka, and at the same time stays attuned to the needs of modern consumers.

"Our rebranding marks a pivotal step in Emami's evolution," said Harsha Vardhan Agarwal, Vice Chairman & Managing Director, Emami. “Our new core corporate identity reflects who we are today — an organisation rooted in heritage but powered by innovation, diversification and a global outlook. It is a symbol of the journey we have made and the exciting path ahead. This refreshed identity will strengthen our market position and foster deeper connections with our consumers and partners."

The company says the new corporate identity retains strong visual links to its former design — a deliberate decision that highlights Emami’s heritage and values. "The ellipse has evolved into a sphere, representing the brand’s global footprint, adaptability and future-ready mindset."

As per the company, the stylised ‘e’ captures Emami's innovation and reinvention over five decades, while also symbolising the continuous growth and dynamism. The signature colour palette remains, ensuring continuity and brand recognition. There's a refined typeface in the new wordmark, which, as per the company, conveys confidence and adaptability.

Emami reported an 8% year-on-year increase in revenue from operations to ₹963 crore in the fourth quarter of FY25, supported by robust growth in its core domestic business and continued traction in international markets, despite macroeconomic and geopolitical challenges. Profit before tax grew 14% to ₹194 crore, and profit after tax increased by 9% to ₹162 crore. In FY25, the company’s consolidated revenue stood at ₹3,809 crore, a 6% increase over the previous fiscal, while PAT rose 11% to ₹806 crore.

The Emami share closed 1.22% up at ₹567.50 on the NSE today.