Eternal shuts down 15-minute 'Quick' delivery, Everyday service amid profitability concerns

Food-tech major Eternal Ltd, earlier known as Zomato , has decided to remove its 15-minute food delivery service called "Quick" from its main app just four months after rolling it out, citing the lack of visibility on the path to profitability. Along with Quick, Eternal CEO Deepinder Goyal has said the company plans to shut down Everyday -- a home-cooked meal service -- as well.

"We are not seeing the path to profitability in these without compromising on customer experience. The current restaurant density & kitchen infrastructure is not set up for delivering orders in 10 minutes, which leads to inconsistent customer experience," Goyal said in a shareholders' meeting, the exchange filing shows.

He said the company does not see any incrementality in demand, while adding that Quick was run as an experiment for a few months. "With Everyday, we realised that the need for home meals is a limited use case, largely for office locations in metros. We did not see enough ROI by keeping it running at a small scale."

Speaking about the impact on food delivery growth from competition, Goyal said competition in food delivery has always been high, and the intensity of it hasn’t changed in the last quarter. "Our market share has been stable for the last few months, and we are hoping we can drive some share gain going forward."

Eternals says its food delivery Gross Order Value (GOV) grew 16% YoY in the January-March quarter of FY25, but it was down 1% QoQ, while Net Order Value (NOV) was up 14% YoY in Q4 and 3% down QoQ.

On being asked the levers that the company might have, to take food delivery growth back to 20% YoY, Goyal said the fundamentals still point to a large un-addressed opportunity in food delivery in India. "The only real question is how much of this future potential can we pull forward to accelerate near-term growth." The only definitive path to these answers is to constantly experiment and innovate around three key vectors -- wider assortment, better affordability and lower delivery time, he said.

He also talked about internal reshuffles at the company. "We have a number of promising initiatives in the pipeline - hoping some of them will work and lead to higher growth, without compromising on profitability. Getting new people to look at the business has always helped, and we are doing an internal leadership re-shuffle to get fresh perspectives into the business."

Talking about the transition, Goyal said Eternal follows a model of rotational leadership. "Rakesh Ranjan (food delivery CEO) has completed his two-year stint. He has been with Eternal for 7+ years, and during his tenure as CEO of the food delivery business, Zomato gained meaningful market share and margin expansion. As of now, I am back in the driver’s seat until we formalise the next set of leaders to take over for the next two years."

Eternal reported a 78% year-on-year fall in its net profit at ₹39 crore for the fourth quarter of the financial year 2025(FY25), compared to ₹175 crore profit in the year-ago period, primarily due to enhanced investments in the company's quick commerce model. The bottom line was also impacted by other factors like sluggish demand, shortage of delivery partners and competition from quick commerce players.