Flipkart calls GST 2.0 a game-changer, anticipates surge in festive sales for electronics and appliances

Flipkart is gearing up for a transformative festive season after the rollout of GST 2.0 reforms, marking a substantial shift in India’s tax structure and consumer market dynamics. The reforms cut the number of GST slabs to two - 5% and 18% - and it has slashed rates for high-value categories such as electronics and large appliances, setting the stage for increased consumer spending as the festive season begins.

“At Flipkart, we see the GST 2.0 reforms as a game-changer that will drive consumption and unlock significant value for customers this festive season. Especially in high-value categories like electronics and large appliances, shoppers have been holding back purchases in anticipation of this shift. Early trends already reflect a surge in interest, now that the reforms are here,” said Pratik Shetty, vice president of Growth & Marketing at Flipkart.

During the Early Access of The Big Billion Days 2025, Flipkart Minutes recorded over 45 lakh unique visitors and a two-fold rise in order volumes compared to regular days. Compared to the pre-festive period, new customers on Flipkart Minutes grew by 2.6X during Early Access of the sale. In the course of the first hour of Early Access (between 12 AM–1 AM), the fastest delivery for an iPhone was completed in under 3 minutes.

“With the recent Next-Gen GST reforms, customers are celebrating not just faster deliveries but also tangible savings,” said Flipkart.

Shetty said that the company has launched a high-decibel marketing campaign across television, digital, and social platforms to raise awareness and drive excitement. Flipkart has also curated a dedicated GST 2.0 store on its app and website to help customers easily discover products benefitting from the new rates.

The reforms haven't just impacted buyers. Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart, emphasised the wide-reaching effects on sellers and the broader retail ecosystem, saying, “We welcome the Government of India’s landmark NextGen GST reforms, which reflect the government’s vision of ease of living and ease of doing business. By lowering input costs for farmers, simplifying compliance for MSMEs, and enabling small sellers to seamlessly participate in e-commerce across states, these reforms will further strengthen India’s growth engine.”

To ensure sellers benefit from the new structure, Flipkart has overhauled its seller dashboard to include automatic backend updates of GST slabs, while also organising training sessions and webinars to address any questions. Kumar underlined that these timely reforms “will widen market access, drive consumption, help customers save money, and accelerate our collective journey towards a robust economic growth and Viksit Bharat.”