Grip Invest joins ONDC to broaden access to fixed-income products

Grip Invest, a Sebi-regulated investment platform, has announced its integration with the Open Network for Digital Commerce (ONDC) to simplify and reduce the cost of mutual fund investing, while making it more accessible to every Indian. It has appointed Cybrilla as the service provider for the backend platform powering this integration.

“In a major step towards democratising fixed-income investing in India, Grip Invest has joined the ONDC to create a seamless, compliant, and scalable investment ecosystem,” the company said in a release today.

As per the release, the collaboration connects investor demand with a wide range of mutual funds through Cybrilla, making investing more affordable, inclusive, and accessible. Grip Invest powers the investor-facing platform, offering an intuitive and familiar experience.

ONDC will act as the open network, standardising interactions between Grip (as a buyer-side platform) and various asset management companies (AMCs) (as sellers) via Cybrilla’s decentralised infrastructure. Cybrilla, as a Sebi-certified Category-I RTA, manages the backend, from KYC and order processing to payments and regulatory reporting.

This will not only allows retail investors to invest with ease and confidence but also enables fintechs and AMCs to launch products quickly and at lower cost, the release noted.

“This three-way network orchestration proves that mutual fund infrastructure doesn’t need to be complex, rigid, or exclusive. By combining ONDC’s open network and Cybrilla’s compliant infrastructure, we’ve built a model where FinTechs can scale without operational drag,” said Aashish Jindal, Co-Founder & Chief Product & Technology Officer, Grip Invest.

“For Grip, it means we can now design products like Infinite that automate reinvestments across asset classes, directly benefiting investors, without worrying about integrations or compliance overhead. This is the infrastructure that will onboard India’s next wave of investors, making structured, passive investing effortless and accessible,” he added.

The open network model simplifies and reduces the cost of investing, broadening access to wealth-building opportunities. Currently, only a small fraction of India’s 1.4 billion people invest in mutual funds, primarily salaried individuals. To reach the next wave of investors with irregular incomes, distribution infrastructure needs to be coordinated, automated, and cost-efficient, the release noted.

“With this initiative, Grip Invest and Cybrilla are unlocking the true potential of the ONDC network to re-imagine mutual fund distribution in India. For most people, investing has felt more complex than it should be,” said Hrushikesh Mehta, SVP — Financial Services at ONDC.

“This initiative addresses that by standardising the underlying processes, allowing FinTechs to innovate without friction and enabling investors to access mutual fund-like products in a simpler, more transparent way. It’s a measured step toward building investment infrastructure that truly works for everyone,” he explained.

Last month, Grip Invest launched Infinite, a first-of-its-kind reinvestment product designed to generate up to 30% more returns for investors by making compounding a seamless experience for fixed returns assets like Bonds and SDIs. Infinite is designed to solve the chronic pain point of reinvestment in fixed returns instruments.