Inside FIFA’s $13-billion business model: Why the World Cup is no longer its only cash machine

FIFA expects to generate a record $13 billion during its 2023-26 commercial cycle. The projected revenue is about 72% higher than the previous cycle that ended with the 2022 World Cup in Qatar and more than double the $6.4 billion generated during the 2015-18 period.

Of the total amount, around $8.9 billion is expected to come from the 2026 FIFA World Cup, which is hosted by the United States, Canada and Mexico. By the end of 2025, FIFA had already secured 93% of its projected revenue through commercial agreements.

Broadcasting remains the biggest revenue source

Media rights continue to account for the largest share of FIFA's earnings. Broadcasting revenue is projected at about $4 billion during the current cycle, benefiting from the expansion of the men's World Cup from 64 matches to 104 matches.

The larger tournament has created additional advertising and broadcast inventory, while North American time zones offer favourable viewing windows across Europe, Latin America and parts of Asia.

According to FIFA, sponsorship revenue is expected to contribute about $1.8 billion, supported by new commercial partnerships and growing corporate interest in football's global audience.

Club World Cup emerges as a major growth driver

One of the biggest changes in FIFA's revenue mix is the rise of the expanded Club World Cup. The tournament, which was not originally a major contributor to FIFA's finances, is now expected to generate nearly $2 billion through sponsorships, media rights and ticket sales.

Together, the men's World Cup and the Club World Cup are projected to account for roughly $5.8 billion, or about 45% of FIFA's total revenue during the cycle.

The expanded Club World Cup has already offered an indication of the commercial opportunity. The 2025 edition generated $261 million in ticket sales and $150 million from hospitality packages, attracting 2.49 million spectators.

Hospitality becomes football's premium business

Ticketing and hospitality are expected to generate more than $3 billion, making them one of FIFA's fastest-growing revenue streams. Higher ticket prices, premium hospitality offerings and stronger consumer spending in North America are expected to support growth.

FIFA has also launched an official ticket resale platform, allowing fans to buy and sell tickets within its ecosystem while generating additional commission income for the organisation.

The numbers suggest FIFA is becoming less reliant on a single tournament. While the World Cup remains its biggest revenue generator, club football, hospitality and new commercial platforms are beginning to play a larger role in its finances. Even as FIFA's reserves declined from $3.9 billion after Qatar 2022 to $2.7 billion by the end of 2025, the organisation continues to target a surplus in every commercial cycle.