Interio by Godrej refreshed brand identity, aims to grow two-fold to reach ₹10,000 crore in three years

Interio by Godrej on Tuesday unveiled its refreshed brand identity as part of the repositioning strategy announced by Godrej Enterprises Group (GEG) in 2024. The refreshed brand identity is led by an omnichannel retail expansion, with plans to expand its offline footprint to a total of 1500 stores in the next three years. It aims to double in size over the next three years, reaching ₹10,000 crore.

“New product innovations like configurable furniture platforms will allow customisation at scale, while a digital-first approach will enable convenience and an immersive shopping experience for online customers. Our stores are also being reimagined as destinations for inspiration,” said Nyrika Holkar, executive director, Godrej Enterprises Group, in a statement.

Swapneel Nagarkar, business head and EVP, Interio by Godrej, added that the furniture retailer is expanding its omnichannel retail footprint and investing in manufacturing capacity, smart technologies, and supply chain transformation.

As part of the transformation, the new digital strategy of Interio by Godrej includes a revamped e-commerce platform and immersive AR experiences, which will enable seamless omnichannel shopping for customers across more than 18,000 pin codes in India.

In November last year, Godrej Enterprises Group unveiled a refreshed brand identity, which, it says, honours GEG’s legacy, with a vision to participate in the government’s “Viksit Bharat” plan by 2047.

Jamshyd Godrej, chairman and MD, Godrej Enterprises Group, said the brand refresh is aimed at a vision of reinvention. “And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers,” said Godrej.

The company had said the new identity will create a cohesive and inherently ownable identity for the group businesses. It comprises a striking purple colour while retaining the cursive logo, which the company says is reminiscent of the founder Pirojsha Godrej’s signature.

Notably, the Godrej family had amicably split the 127-year-old conglomerate into two groups in April last year. Godrej Industries Group (GIG) is controlled by Adi Godrej, Nadir Godrej and their immediate families. Nadir Godrej serves as the chairperson of the Group, whereas Pirojsha Godrej is the executive vice chairperson of GIG. Pirojsha will succeed Nadir as the chairperson in August 2026.