Manappuram Finance appoints industry veteran Deepak Reddy as new CEO

Non-Banking Financial Company (NBFC), Manappuram Finance Ltd., today announced the appointment of finance industry veteran Deepak Reddy as its new Chief Executive Officer (CEO). The appointment is effective from today, i.e., 1 August 2025.

As CEO of Manappuram Finance Ltd., Reddy will mainly lead the company and its subsidiaries into the next stage of growth and innovation. This includes bolstering the core sectors such as gold loans, vehicle finance, microfinance, MSME loans, housing finance, and digital lending, while also focusing on improving organisational culture, leadership strength, governance, and customer focus.

V. P. Nandakumar, Managing Director and current CEO of Manappuram Finance Ltd., said, “Reddy vast experience in financial markets and in developing high-performance teams will not only strengthen the company’s core business but also open new avenues for growth and excellence.”

Before joining Manappuram, Reddy spent over 17 years at Bajaj Finserv Ltd., where he played a key role in the company’s transformational journey. He successfully launched and expanded several important businesses, including Business Loans, Personal Loans, Doctor Loans, Vendor Financing, and Solar Financing. In his most recent position, he led the Rural, Insurance, and Gold Loan divisions, according to the press release.           

Previously joining Bajaj Finserv Ltd, he spent over nine years at American Express, where he led the Personal and Small Business Loans division and served as Director of Platinum Credit Cards.

The company also said that Reddy is widely recognised for his outstanding leadership in building high-performing and empowered teams that deliver long-term, profitable businesses. He brings over thirty years of extensive experience in leading diverse business sectors and managing human resources across prominent financial institutions.

He began his career with MIRC Electronics Ltd. (ONIDA) and Standard Chartered Bank, gaining early experience in distribution and partner management across consumer products and financial services, according to the press release.

He holds a Bachelor of Commerce degree and a Postgraduate Diploma in Management from TAPMI, Manipal.