Meesho bets on India’s 13 million kiranas with ₹202 crore Kirana Club deal

Meesho is moving deeper into India’s kirana economy, with the company announcing the acquisition of Kirana Club and its subsidiary Retail Pulse Labs in a deal valued at about ₹202 crore. It gives Meesho a foothold in a market of more than 13 million kirana stores and deeper access to the country’s grocery supply chain.

The Bengaluru-based company informed stock exchanges today that its board has approved the acquisition of 100% of Singapore-based Kirana Club Pte. Ltd. and 0.41% stake in Retail Pulse Labs Private Limited (RPLPL), an existing subsidiary of Kirana Club. The transaction will provide a full exit to existing investors while retaining founder leadership and operational continuity within the business.

The move points to Meesho’s ambition to replicate its success in consumer internet commerce among small retailers. The company said the transaction will help it strengthen its presence in the grocery and B2B retail ecosystem, an area that remains highly fragmented despite rapid digitisation elsewhere in commerce.

India’s grocery market is estimated at around $658 billion, with kirana and general trade channels accounting for nearly 91% of the market. Beyond groceries, retail categories worth roughly $400 billion continue to rely on informal and trust-based B2B supply chains. Millions of kirana stores, particularly in Tier 3, Tier 4 and rural markets, still operate with fragmented sourcing networks, limited product assortment and opaque pricing structures.

Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club has built one of India’s largest digital communities of kirana owners, with more than 4.1 million registered retailers. Its mobile-first platform enables retailers to discover, compare and order FMCG and grocery products directly from brands while also accessing pricing insights, scheme discovery and peer discussions in local languages.

“At Meesho, we have always believed that technology can expand access and opportunity for underserved users across India. Kirana Club has built deep trust among small retailers through its asset-light and community-first approach. We see significant opportunities to strengthen access, transparency and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India,” said Vidit Aatrey , chairman, managing director and chief executive officer of Meesho.

Building a larger commerce network

The acquisition brings together two businesses built around asset-light marketplace models. While Meesho scaled consumer e-commerce through a third-party marketplace approach, Kirana Club has built a zero-inventory, zero-field-sales B2B marketplace focused on small retailers outside metro markets.

Meesho said Kirana Club will continue to operate independently within the group. However, access to Meesho’s national logistics network, supplier base and marketplace infrastructure could help the company expand product categories, improve fulfilment economics and accelerate retailer acquisition.

“Kirana Club was built on a simple belief: small retailers in Bharat deserve the same access, transparency and efficiency as modern retail. Over the last few years, we have built deep trust with kirana retailers by combining community, local insights and commerce. Meesho understands Bharat at scale and shares our belief in serving underserved users through technology. With this partnership, we can accelerate our mission of building India’s most trusted digital commerce network for kiranas,” said Anshul Gupta, co-founder and chief executive officer of Kirana Club.

Retail Pulse Labs, which operates the B2B marketplace, reported unaudited revenue of ₹15.84 crore in FY26, up from ₹4.92 crore in FY25 and ₹2.7 crore in FY24, though it remained loss-making. Kirana Club itself reported FY26 revenue of SGD 45,808 and a net loss of SGD 739,911.