Prosus launches ToqanClaw to help businesses build AI tools through conversation

Technology investor Prosus on Wednesday unveiled ToqanClaw, a no-code AI platform that allows businesses to create applications, dashboards, and automations through a single conversational prompt, marking a major expansion of its artificial intelligence (AI) offerings for merchants and entrepreneurs.

The company said the platform enables users to build business tools by simply describing requirements in natural language, eliminating the need for coding skills, dedicated IT teams or engineering support. Built in-house and integrated with Prosus’ proprietary AI platform, Toqan, the system operates within a secure environment where customer data remains under user control and is not used to train external AI models.

With the launch, Prosus said it becomes the first company in Europe and among only a few globally to roll out such capabilities at scale to its ecosystem of more than 5 million restaurants, merchants, and entrepreneurs. The company added that ToqanClaw routes tasks across more than 20 AI models to optimise performance and cost efficiency.

Fabricio Bloisi, CEO of Prosus, said the company’s competitive edge lies not in access to AI models but in combining data, context and operational feedback loops to make AI useful for businesses. "We’ve spent 18 months building that inside Prosus — with 60,000 agents and 10,000 applications created by employees who had never written a line of code. Now we’re opening that to our partners because this is the kind of AI that delivers real value," Bloisi said.

Prosus highlighted early use cases among restaurant partners. Dutch café chain Lebkov & Sons reportedly reduced financial reporting timelines from weeks to 30 minutes and recorded 40% year-on-year revenue growth using the platform. Burger & Frites, a Rotterdam-based burger chain, developed a delivery analytics agent that increased deliveries by 25%, cut overtime by 60% and generated monthly savings of €21,000. Meanwhile, Poke Perfect deployed a WhatsApp-based operations assistant that reduced routine staff queries by 70%.

The company also revealed that it has developed a specialised Large Commerce Model (LCM) trained on data from over 1 billion customers and more than 500 million daily interactions. When integrated with ToqanClaw, the model is designed to move beyond task execution and anticipate business requirements proactively.

Alongside ToqanClaw, Prosus also announced the global rollout of Zapia, an AI-powered consumer assistant aimed at helping users complete everyday tasks.

Prosus said more than 6 million consumers are already using Zapia to manage activities such as restaurant bookings, inbox organisation and scheduling. The assistant is designed to execute multi-step requests rather than provide recommendations.

According to the company, users can issue instructions such as finding and booking restaurants, coordinating group decisions and managing logistics through a single conversational interface.

Bloisi said AI assistants represent the next major shift in consumer interaction with the digital economy. “The future isn’t about opening multiple apps to plan your week, book a trip or compare prices. Users will simply tell their assistant what they want, and it will get it done,” he said.