Reliance Consumer Products re-enters packaged foods with relaunch of 75-year-old SIL brand
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Reliance Consumer Products Ltd (RCPL) is making a decisive push into packaged foods by relaunching SIL, a 75-year-old legacy brand, as the flagship of its foods portfolio. The move marks RCPL’s first comprehensive entry into the category, with products spanning noodles, jams, ketchups, sauces and spreads.
The relaunch comes at a time when large FMCG players are doubling down on everyday food categories to drive volumes and household penetration. For RCPL, the strategy hinges on combining a familiar brand with aggressive pricing and a wider portfolio from day one, rather than testing the waters with a single product line.
SIL’s new range starts with noodles, where the company has introduced four variants - Masala, Atta with Veggies, Korean K-Fire and Chow-Chow - priced from ₹5. In condiments, SIL Ketchup is being positioned as an entry-level offering, with packs starting at ₹1. The brand’s Mixed Fruit Jam, made using eight fruits and claiming 22% more fruit content, is being sold in 100g, 200g and 500g packs, with prices starting at ₹22.
Ketan Mody, executive director at Reliance Consumer Products Ltd, said the relaunch is central to the company’s growth plans in FMCG. “The relaunch of SIL represents a significant milestone in RCPL’s growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household,” he said.
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RCPL is positioning SIL as a value-driven brand, with a focus on affordability and mass reach. According to the company, the refreshed portfolio has been developed using consumer research, with an emphasis on natural ingredients and everyday use. For instance, the ketchup is made from real tomatoes and does not use artificial ingredients or synthetic colours.
Instead of a phased rollout, RCPL is using SIL to anchor its foods strategy across multiple high-rotation categories at once. This allows the company to tap into existing distribution strengths while competing directly with entrenched FMCG players in staples and convenience foods.
For RCPL, which is the FMCG arm of Reliance Industries Ltd, the SIL relaunch also signals a broader playbook - reviving legacy Indian brands and scaling them with modern packaging, sharper price points and national reach.