Renault India to feature new logo on all future products under new CEO

Amid the appointment of Renault veteran Stephane Deblaise as the CEO of Renault Group in India, the wholly owned subsidiary of the French carmaker has announced the integration of its new logo into all new product launches, starting with the soon-to-be-launched All New Triber.

The new logo, already part of Renault India marketing campaigns and other marketing assets and strategy, is the company's push to "transform" the brand in India under the ‘renault. rethink’ strategy.

As per Renault, the new visual identity reflects its "transformation" into a modern, human-centric, and tech-forward brand. "The redesigned logo — a minimalist, interlocked diamond — symbolises clarity, connection, and continuity, aligning with the brand’s global direction and digital-first approach."

The new visual identity, including the updated logo, is already being implemented across all physical touchpoints in India, including dealerships, offices, the manufacturing facility, and the R&D centre, says the company.

Renault, a historic mobility brand and pioneer of electric vehicles in Europe, is struggling in India, with its market share dropping to less than 1% even after 14 years of operations in the country. Doubling down on its commitment to India, Renault also bought out its global alliance partner Nissan’s 51% stake in Renault Nissan Automotive India Pvt. Ltd. to take over full ownership of the manufacturing plant in Chennai.

It has also set a “drop-dead date” of 2030 to increase its market share to 5%, or produce about 4.8 lakh units annually; otherwise, the carmaker will not be able to manage the plant. In FY25, with an ageing portfolio, Renault India’s sales fell 17% year-over-year to 38,636 units, bringing its market share down from 1.18% in FY24 to 0.93% in FY25.

However, the carmaker has said that it is on a correction course with its future strategy, planning to launch five cars over the next two years. These include an electric vehicle and the new Duster, marking its re-entry into the mid-size SUV segment. Soon after its launch in 2012 in India, the Duster became a runaway success—bringing the mid-size SUV segment to India—before it was discontinued in 2022. The French carmaker, which has sold about a million cars in the country cumulatively, is also exploring strong hybrid cars for India.

Renault today also appointed Deblaise as the CEO of Renault Group in India from September 1. Over a period of two decades, Deblaise has held several key positions across Renault’s global operations, most recently the CEO of Renault Korea, where Deblaise was responsible for positioning the company as a global development and production hub for mid- and large-sized vehicles and modernising the Busan plant for multi-energy vehicle production.

Renault India cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 4,80,000 units per annum. Renault India also has a presence of over 350 sales and over 450 service touchpoints offering a new benchmark in sales and service quality.