ShareChat turns cashflow positive, bets big on micro dramas for next phase of growth

ShareChat, India’s homegrown social media player, reported a sharp 72% reduction in adjusted EBITDA losses to ₹219 crore in FY25 from ₹793 crore a year ago. Revenue, meanwhile, stood at ₹723 crore, up from Rs 718 crore, reflecting modest year-on-year growth but marking a turnaround point for the eight-year-old firm.

What’s notable is that ShareChat’s core business is now cashflow positive - a rare milestone in India’s low-ARPU social media landscape. CEO and cofounder Ankush Sachdeva said the company’s “disciplined approach to cost optimisation and strategic diversification” has paid off, adding that the mission of building a sustainable core business “is well achieved.”

But the company isn’t stopping there. It now expects a 30% revenue jump in FY26, backed by aggressive bets on newer verticals. By the first half of FY26, it has already crossed an annualised revenue run rate (ARR) of ₹1,000 crore.

A key pillar of this next phase is QuickTV, ShareChat’s micro-drama app launched in May 2025. The subscription-based platform has already crossed 15 million downloads, with users spending about an hour daily consuming short-form shows. In parallel, ShareChat is pushing ad-supported micro-dramas on its ShareChat and Moj apps, where over 35 million users watch 200 million episodes each day.

The move signals a clear attempt to tap into India’s booming digital ad market, particularly ad spends that have long flowed to OTT giants. Sachdeva said, “There’s great opportunity in the micro drama format and we are aggressively investing in both subscription and advertising-led monetisation of this content.”

However, the strategy comes with challenges. The micro-drama segment is still nascent and heavily crowded by subscription-only players, where monetisation and retention are far from easy. While ShareChat’s large user base of 200 million monthly monetisable users gives it a distribution advantage, converting this scale into consistent ad revenue could take time, especially as advertisers continue to prioritise established OTT platforms.

Still, the company believes its combination of reach and engagement, which it claims rivals top OTT players, will help it attract a larger slice of the ad pie.