TCS partners with Nvidia to accelerate AI adoption in global retail

Tata Consultancy Services (TCS) on Thursday said that it has entered into a strategic collaboration with Nvidia to embed accelerated computing into its retail solutions, enabling global retailers to adopt next-generation AI capabilities faster and at lower costs.

By integrating Nvidia AI Enterprise software, computer vision, and digital twin technologies, TCS aims to deliver innovative retail solutions that enhance operational efficiency, reduce costs, and improve customer experience. 

“Leveraging the latest technology, multimodal data, domain-specific accelerators and TCS’ deep retail industry experience, this partnership will allow retailers to derive actionable insights, attain precision and agility, build intelligent automation, and drive more proactive and evidence-based decisions that will give them a competitive edge. A strategic business and technology partner to the world’s top 10 retailers and many more,

TCS and its retail industry experts leverage proprietary AI-powered platforms (TCS Optumera and TCS Omnistore) to deliver transformation, end-to-end,” said TCS in a statement.

Krishnan Ramanujam, President, Consumer Business Group, TCS, said, “At TCS, we help retailers gain a competitive advantage and unlock new sources of growth by combining our deep domain experience with next-generation technology at speed and scale. Together with Nvidia, we are setting a new standard for AI excellence, superior store operations, and dynamic supply chain management in an industry that demands constant innovation and agility.”

TCS estimates that retailers using its AI-powered solutions on Nvidia’s technology stack could reduce costs by as much as 75% compared to similar solutions. 

Azita Martin, Vice President and General Manager, Retail & CPG, NVIDIA, said: “Retailers are turning to AI — from agentic assistants and in-store computer vision to advanced data science and digital twins — to drive transformation across every step of their value chain. By integrating NVIDIA’s technologies into their platforms, TCS can help retailers automate operations, deliver personalised experiences, and simulate business and operation scenarios with faster performance. Together, we’re taking these innovations directly to customers, helping retail organisations achieve greater agility and tangible value at scale.”