TMPV unveils all-new Sierra; to be launched on November 25

Tata Motors Passenger Vehicles (TMPV) unveiled the production-ready version of the Tata Sierra at the Sierra Brand Day. The new avatar of the SUV will be officially launched on 25 November 2025.

Speaking at the event, Martin Uhlarik, Vice President and Head of Global Design, Tata Motors and Executive Director of Tata Motors Design Tech Centre (TMDTC) said, “The Tata Sierra is much more than a name or a vehicle; it’s a living symbol of Indian ingenuity and aspiration. For many, the Sierra evokes an everlasting longing—a silhouette glimpsed on the horizon, a feeling that lingers long after the journey ends. Today, that memory transforms into a bold vision for the future. With its timeless silhouette and indomitable spirit, the new Sierra pays homage to its roots while fearlessly embracing what lies ahead. Reimagining a legend is not simply an act of nostalgia; it’s a testament to courageous design, innovation, and the desire to create something that resonates across generations. The Sierra stands as living proof that design can honour heritage while daring to shape tomorrow.”

The Sierra’s exterior design is inspired by its iconic three-quarter glasshouse, which has been reimagined using a panoramic roof, flush glazing, and a black-painted roof finisher. The PanoraMax – largest sunroof plus surround view glasshouse, recreates the openness of the original Sierra’s glass canopy. 

At the front, the Sierra features the Light Saber, a full-width LED DRL that forms a single, seamless curve across the fascia. The SUV is equipped with R19 alloy wheels, flush door handles, and gloss black cladding. 

On the inside, the Sierra has a TheatrePro multi-screen setup, featuring a Horizon View screen layout, offering personalised digital experiences for both driver and passenger. It also integrates with the SonicShaft Soundbar with JBL Black 12-speaker system, combined with Dolby Atmos.

The unveiling of the SUV included a showcase of exclusive collaborations with some of the leading brands, such as The Delhi Watch Company and Nappa Dori, along with a known Hip-Hop artist, DIVINE. 

"Together, these partnerships celebrate the vibrant diversity and creative spirit of modern India, with every collaborator weaving a unique thread into the Sierra’s evolving narrative and inspiring new journeys for generations to come," the statement read. 

Here are the collaborations of Tata Sierra with the following brands: 

• Delhi Watch Company: The limited-edition Sierra X Delhi Watch Company timepiece pays homage to the SUV’s design. With details inspired by the Sierra’s B-pillar, hidden horse motif, and topographic patterns, this watch is limited to 500 numbered pieces.

• DIVINE:  The SUV is showcased in DIVINE’s latest track, ‘’You & I. 

• Gully Labs: Gully Labs’ flagship sneaker, Dvaita, combines streetwear with the SUV’s design language. Topographic lines, a horse emblem, and the signature yellow heel patch are some of the features in the shoes. 

• HUEMN: The Sierra × HUEMN capsule consists of T-shirts, jackets, and caps. 

• Nappa Dori: The Sierra x Nappa Dori collection consists of travel bags with an earthy palette. 

• Starbucks: The Tata Sierra + Starbucks collaboration consists of a tumbler, with topographical line patterns and the SUV’s silhouette.