Blinkit to now deliver Apple iPhone 14 in ‘minutes’: CEO

Up until now, delivery platforms in India were vying for ‘10-minute’ delivery of food and grocery but Zomato-owned Blinkit, earlier known as Grofers, has gone a step ahead. Now, one can order tech giant Apple's newest offering iPhone 14 on Blinkit and voila, it'll reach your destination -- as put by Blinkit CEO Albinder Dhindsa -- in "minutes".

The US smartphone major Apple Inc released its much-awaited iPhone 14 smartphone lineup on September 7, 2022. The starting price of the iPhone 14 is ₹79,900. For iPhone 14 Pro, Indian customers will have to shell out ₹1,29,900 and iPhone 14 Pro Max will cost ₹1,39,900.

In a tweet on Friday, Dhindsa said the Gurugram-based startup has partnered with Unicorn Infosolutions, a premium Apple reseller with 33 stores all over India, to bring Apple iPhone and accessories to Blinkit customers within minutes.

The service, for now, is available in Delhi and Mumbai. He says customers having the latest Blinkit app version on their phones can buy the latest iPhone offering from Apple.

"iPhone 14 in minutes! We have partnered with @UnicornAPR to bring Apple iPhone and accessories to Blinkit customers within minutes. Available in Delhi and Mumbai for now. Update to the latest @letsblinkit app version on your iOS and Android phones to buy," he tweets.

Zomato had the acquisition of e-grocery firm Blinkit for ₹4,447 crore in May 2022. The deal was aimed at exploiting online grocery retail, a business segment that has seen robust growth during Covid.

Ever since then, Blinkit has come up with ‘innovative’ plans to capture higher market share and progress towards profitability.

Last month, Blinkit had said it'll deliver printouts at doorsteps in minutes. The service will be initially available in a few areas, including Gurugram, but soon it'll be launched in Delhi-NCR and other big cities.

The Blinkit parent company Zomato also launched a long-distance or inter-city food delivery service last month. The food delivery service called – 'Intercity Legends' will allow Zomato customers to order "legendary dishes" from famous cities and those food items will be delivered to customers via flight and reach their doorstep by the "very next day".

Blinkit was also among the first ones to start the 10-minute grocery delivery trend, soon others also followed the line. Zomato officially entered the 10-minute delivery space in March 2022 by launching a pilot.

Meanwhile, iPhone 14 Pro and iPhone 14 Pro Max are available in deep purple, silver, gold, and space black in 128GB, 256GB, 512GB, and 1TB storage capacities. Customers in India and 30 other countries like the U.S. and UK can order iPhone 14 Pro and iPhone 14 Pro Max beginning September 9, with availability starting September 16. iPhone 14 Pro and iPhone 14 Pro Max will also be available through Apple-authorised resellers and select carriers. They can also be bought from key online marketplaces such as Amazon, Flipkart, Croma, and Reliance Digital.