Google rolls out AI-powered search experience in U.S.

/2 min read

ADVERTISEMENT

Google introduced a series of updates across the Gemini family of models, including the new 1.5 Flash
Google rolls out AI-powered search experience in U.S.
Google faces its biggest challenge from rivals such as Microsoft-backed OpenAI. Credits: Getty Images

Google has rolled out artificial intelligence (AI) powered search experience for users. The new search experience, AI Overviews, will begin rolling out to everyone in the U.S. this week with more countries coming soon.

"That means that this week, hundreds of millions of users will have access to AI Overviews, and we expect to bring them to over a billion people by the end of the year," says Liz Reid, vice-president and head of Google Search.

"Sometimes you want a quick answer, but you don’t have time to piece together all the information you need. Search will do the work for you with AI Overviews," Reid says. “People have already used AI Overviews billions of times through our experiment in Search Labs. They like that they can get both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results."

Fortune India Latest Edition is Out Now!
40u40: India's Brightest Young Business Minds

July 2025

In the world’s youngest nation—where over 65% of the population is under 35—India’s future is already being shaped by those bold enough to lead it. From boardrooms to breakout ideas, a new generation of business leaders is rewriting the rules. This year's Fortune India’s 40 Under 40 celebrates these changemakers—icons in the making like Akash Ambani, Kaviya Kalanithi Maran, Shashwat Goenka, Parth Jindal, Aman Mehta, and Devansh Jain—who are not just carrying forward legacies but boldly reimagining them for a new era. Alongside them are first-generation disruptors like Sagar Daryani, scaling Wow! Momo with a vision to take ₹100 momos to 5,000 cities, and Palak Shah, turning the Banarasi weave into a global fashion story with Ekaya Banaras. These are the entrepreneurs turning ambition into scale. And even beyond traditional industry, the entrepreneurial wave is pulling in creative forces—Ranveer Singh, for instance, is shaking up wellness and nutrition with Bold Care and SuperYou, proving that passion, backed by purpose, is the new blueprint for building brands.

Read Now

On Tuesday, Google introduced a series of updates across the Gemini family of models, including the new 1.5 Flash, its lightweight model for speed and efficiency, and Project Astra, its vision for the future of AI assistants.

This comes as Google faces its biggest challenge from rivals such as Microsoft-backed OpenAI. On May 13, OpenAI announced a new flagship generative AI model GPT-4o, claiming it a step towards "much more natural human-computer interaction". OpenAI's GPT-4o accepts as input any combination of text, audio, and image and generates any combination of text, audio, and image outputs.

One of the most exciting transformations with Gemini has been in Google Search, says Sundar Pichai, CEO, Google. “In the past year, we’ve answered billions of queries as part of our Search Generative Experience. People are using it to Search in entirely new ways, and asking new types of questions, longer and more complex queries, even searching with photos, and getting back the best the web has to offer,” says Pichai.

Google says AI Overviews will help with increasingly complex questions. “Rather than breaking your question into multiple searches, you can ask your most complex questions, with all the nuances and caveats you have in mind, all in one go,” it claims.

“With AI Overviews, people are visiting a greater diversity of websites for help with more complex questions. And we see that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query,” says Reid.

Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.