How Aubergine Solutions is Helping Different Businesses Achieve Growth through its Innovative Product Designs and Technology Solutions

Established in 2013, Aubergine Solutions is an end-to-end digital product (Web, Mobile, and Enterprise Applications) UX design, and development company. They have built over 150+ impactful design and development products for their clients. Their UX Design Services include User Research, Design Strategy, Ideation, Usability Testing, User Journeys, Prototyping, User Interface Design, Interaction Design, Design Systems to Quality Assurance, Branding and more. The company helps businesses achieve growth through its innovative UX Design and Product Development Services. They strive to translate disruptive ideas into reality with products that address the needs of businesses and users alike.

They provide Product Development Services with offerings like Backend, Frontend, Database, Mobile, Cross-Platform, DevOps, and offer Staff Augmentation or Dedicated Development teams for multiple technologies like Python, Django, Node, React, Angular, Vue, Flutter, Android, iOS, and more. Their processes are strategically driven and built on creating unparalleled value for their partners. The company has partnered with pre-seed to advanced series funded start-ups or established medium to large scale companies for converting their disruptive ideas into an innovative product. They have worked with various organizations from the San Francisco Bay Area, Chicago, New York, Atlanta, San Diego regions in the US, UK, Germany, New Zealand, and Australia.

Aubergine Solutions has been recognized as the Clutch Top Fastest-growing companies 2021 and Top 50 in UX Design in the world in 2018.

Leading by Example

They want to become a known brand as a UX Design and Development Agency. “To achieve this, we are constantly working on our processes. We bring the mix of experience and execution that help funded start-ups accelerate their go-to-market strategy. For more established companies, we bring in a process-oriented approach and outsider’s perspective that expedites the delivery and delivers innovative solutions,” says Bhakti Dudhara, Co-Founder and Chief Design Officer, Aubergine.

The company brings the highest level of commitment to professionalism and work as true partners. They have the ability to extremely zoom in on the details of every pixel while making sure that they also look at the big picture. They are constantly connecting the dots and adding a mix of strategy, empathy, and perspective of various stakeholders to the solutions.

“Our consultative approach lends the best ideas to the team and tends to bring out the best innovations forward. For example, we have designed a unique Bluetooth connected Fitness App that communicates with a fitness device and caters to senior citizens and working professionals. This app approaches user engagement in more innovative ways compared to traditional gaming and tracking approaches.

In another project, we did extensive research in the Agricultural Land Appraisal sector and identified opportunities to digitize the process that was broken into manual work, excel sheets, etc. We were able to cut down the land appraisal task by 40%, adding tremendous productivity to the lives of the users,” she explains. Aubergine Solutions has also contributed to a medical education platform where they have increased product sales by 550% in a short span of time. Check out more interesting case studies that the Aubergine Team has worked on.

“When dealing with any client, we always have the long-term relationship at the center of our decision making. We make sure that the client knows that we are on their side. Our clients also treat us as experts and believe in our solutions. In fact, most of our clients are referring us to their connections,” she asserts.

Aubergine Solutions believes in hiring the best talent in the industry and provides various learning opportunities like professional Certifications, Professional Training, Show and Tell, Brainstorming sessions, and more. They encourage their employees to develop fundamental skills that can become the backbone of their successful profession. They keep the work culture free of micro-management and full of work-life balance. The company makes sure that employees’ goals are aligned with the company’s goals.

Future Endeavors

She says, “We are partnering with the right kind of clients who understand and respect our work culture and give us the freedom and opportunities to create an impact on their product. We make sure that our clients trust us in being the right partners that their product needs.” Recently, the company has expanded its physical footprint to Pune. They want to revolutionize different industries by finding disruptive products.

Bhakti concludes by giving advice, “When working with an outsourcing partner, make sure that the partner is vested in your success and is looking towards building a good long-term relationship. Trust, work culture, adaptability to your processes, and accountability are key for an outsourcing partner to be successful.”

About the Co-Founder

Bhakti Dudhara is the Co-Founder and Chief Design Officer at Aubergine Solutions. She manages User Experience Design projects, teams, and operations along with marketing initiatives and Business Development.

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