India’s PC market declines 11% in Sept quarter: IDC

The country’s personal computer market which includes desktops, notebooks, and workstations, witnessed a decline of 11.7% in the July to September quarter of FY23, after growth in eight consecutive quarters, according to a report by International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. However, the market witnessed strong shipments of 3.9 million units during the quarter under review. 

According to the report, all segments declined except the government, which grew by 91.5% YoY as government orders materialised, leading to strong growth for the third consecutive quarter. While the desktop and workstation grew by 23.4% and 17.6% year-on-year (YoY), respectively, the notebook category witnessed a decline of 19.5% YoY.

Navkendra Singh, associate vice president of devices research, IDC India, South Asia & ANZ said, “We expect a slowdown in PC procurement from the IT/ITES sector, which is typically one of the biggest buyers. Similarly, we are witnessing some sluggishness in SME procurement as they are challenged by inflation and a credit crunch.”

“But the government and education segments are seeing some orders which can drive small volumes in the commercial segments in the next two quarters. In the consumer segment, early Diwali helped gain momentum in September, but the next two quarters are expected to be slow. Supply disruptions are no longer an immediate concern, but softening of demand across segments is a major worry,” he added. 

In the consumer segment, HP Inc continues to hold a majority stake at 23.9% as it shipped 94,000 units in the July to September quarter of FY22. Meanwhile, Asus maintains the third position in the consumer segment market having a stake of 18.2%. 

In the commercial segment, HP continues to retain the top position, however, its market share dipped to 25.9% as it focused on inventory corrections. Dell continues to hold the second position in the commercial segment with a market share of 25.3%, where it continued to have good traction. Acer Group witnessed strong traction in the commercial segment as it grew by 28.2% YoY, driven by the fulfilment of several enterprises and government orders plus good traction in the GeM space (Government eMarketplace) for its commercial desktops.