Who is behind Temu app, the discovery-based eCommerce player in the US?

Temu is the emerging online marketplace that smart shoppers are raving about as consumers save up on their purchases buying at wholesale prices without compromising on the quality or quantity of products. Temu, based in Boston in the U.S., is part of PDD Holdings, the Nasdaq-listed multinational conglomerate that also operates one of the biggest social commerce platforms. 

Launched in September, Temu is betting consumers will sign up for quality items at affordable prices. Unlike at wholesale clubs, at Temu consumers can purchase what they want any time, anyplace, and in any quantity. Temu also offers reliable shipping times, responsive customer services at what Wired magazine calls "mind-bending prices."

What is The PDD Holdings?

PDD Holdings is a global conglomerate responsible for delivering superior products to consumers anywhere in the world. This massive e-commerce ecosystem includes more than 11 million vendors, many of them small businesses and among the world’s top manufacturers supply quality merchandise to global consumers. 

PDD Holdings was listed on Nasdaq in 2018 (Nasdaq: PDD) and owns a portfolio of businesses. In 2021, PDD Holdings handled 61 billion orders. 

As part of PDD Holdings, Temu utilizes the parent group's procurement, distribution, and shipping capabilities to provide their respective customers the advantages of online shopping.

What This Means for Temu

The PDD Holdings pioneered the Next-Gen Manufacturing model, an approach to e-commerce that takes advantage of technology innovation to update the way manufacturers develop goods for consumers. By connecting consumers and manufacturers directly through the Temu platform, suppliers get an accurate gauge of the market, enabling them to produce goods that cater to the tastes and preferences of consumers. 

Consumers, on the other hand, gain access to a wide range of global goods specifically tailored to their individual lifestyles. From clothing and apparel to office supplies, there are thousands of product listings Temu users can browse from, classified into more than 100 categories. 

Regarding shipping schedules, Temu is also able to leverage the logistics and shipping systems of its parent company, giving the platform an advantage in international order fulfillment. 

Overall, Temu’s position as a subsidiary of PDD Holdings enables it to deliver quality global goods and services to its customers. As the platform continues to establish itself, we expect to see updates, improvements, and expanded catalogs that will secure Temu’s position in the market. Sign up today at Temu! 

Articles under 'Fortune India Exchange' are either advertorials or advertisements. Fortune India's edit team or journalists are not involved in writing or producing these pieces.