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The number of mobile text, picture, and video messages sent in the Asia-Pacific region will cross 3.5 trillion this year, up 14% from last year and making up almost 50% of the global messaging market of 7.5 trillion. The U.S., China, and Indonesia occupy the top three ranks globally. India’s traffic this year will be around 328.4 billion. Though text constitutes the bulk of this, the shares of picture and video are expected to increase in the coming years.